摘要
在构建“双循环”新发展格局的国家战略背景下,我国催生出更大容量的数字经济规模,致使国内企业能迅速拓展至国外市场参与竞争。由此,各类职业院校都提出了“要培育具有国际化职业视野、大数据分析能力和跨境电商实践素质的新型营销人才”的新目标。进入新时代,为更好地适应新商科发展趋势与后疫情就业新形势,尝试构建“线下应用型+线上嵌入式+多维度考评”的全新实践教学体系,并从课程内容动态调整、模拟场景深化培养、创新平台协同育人等三层面探索大数据营销人才培养的新路径。
Under the national strategic background of building"Dual Cycle"development pattern,China has spawned a larger-capacity digital economy,has spawned a larger-capacity digital economy,which has enabled domestic companies to quickly expand to foreign markets to participate in competition.As a result,various vocational colleges have put forward the new goal of"cultivating new marketing talents with international career vision,big data analysis ability and cross-border e-commerce practical quality".In the new era,in order to adapt to the development trend of new business and the new situation of post epidemic employment,this study attempts to construct a new practical teaching system of"offline application+online embedded+multi-dimensional evaluation",and explores a new path for the training of big data marketing talents from three aspects:dynamic adjustment of course content,deepening training of simulation scenes and collaborative education of innovative platform.
作者
郭斌
GUO Bin(Beijing International Studies University,Beijing 100024,China)
出处
《工业技术与职业教育》
2023年第4期57-60,共4页
Industrial Technology and Vocational Education
基金
2019年北京市自然科学基金面上项目“京津冀科技园区环链布局与演化机制研究:基于跨区模块化协同创新视角”(项目编号:9192007),主持人郭斌
2019年北京教育委员会北京市属高校高水平教师队伍建设“青年拔尖人才”培养计划(项目编号:C3002220501),主持人郭斌。
