摘要
旅游短视频凭借其立体化的载体、精简的内容和高效的传播方式,将旅游吸引物以动态的方式进行呈现,极大地提升了旅游目的地的吸引力,成为凝视旅游目的地的重要方式之一。以旅游短视频的评论文本为样本资料,运用内容分析法探究短视频受众对旅游目的地的凝视行为,分析受众对旅游目的地的形象认知和情感印象,并构建旅游短视频凝视行为模型。研究结果表明:旅游短视频对提炼旅游凝视影响因素具有重要作用;受众对旅游目的地的凝视与短视频创作者的情感价值传递呈现双向互动特征;旅游短视频凝视使受众实现对旅游目的地的先视,在对旅游目的地的形象认知以及与旅游目的地的情感互动等方面产生作用,从而影响潜在旅游者的旅游意愿。
With their three-dimensional carriers,streamlined content and efficient distribution methods,short tourism videos present tourist attractions in a dynamic way,which greatly enhances the attractiveness of tourist destinations,and becomes one of the important ways to gaze at tourist destinations.Choosing the review texts of short tourism videos as sample materials,this paper uses the content analysis method to explore short video viewers'gaze at tourist destinations,analyze their cognitive image and emotional impression toward tourist destinations,and construct a model of short video gaze behavior.The research results show that short tourism videos play an important role in refining tourism gaze factors,viewers'gaze at tourist destinations and the emotional value transmission of short video creators present a two-way interactive mode,and short tourism video gaze enables viewers to realize a preview of the tourist destination,which plays a role in the image perception of the tourist destination as well as in the emotional interaction with the tourist destination,thereby influencing potential tourists'willingness to travel.
作者
陈雨露
聂振兴
袁亚忠
Chen Yulu;Nie Zhenxing;Yuan Yazhong(School of Culture Tourism and Geography,Guangdong University of Finance&Economics,Guangzhou,510320,China)
出处
《无锡商业职业技术学院学报》
2023年第4期57-62,共6页
Journal of Wuxi Vocational Institute of Commerce
关键词
旅游凝视
旅游短视频
旅游行为
内容分析法
tourist gaze
short tourism videos
tourism behavior
content analysis method
