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结合格式塔理论的马赛克包装图案设计及应用

Design and Application of Mosaic Packaging Patterns Based on Gestalt Theory
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摘要 目的马赛克图案作为一种独特的艺术装饰,通过丰富的视觉体验给消费者留下深刻印象,并引领着艺术潮流。因此,研究如何合成高质量的马赛克图案。方法首先提取素材特征聚类分析,研究以格式塔理论为指导思想,合成初始马赛克图案;其次对马赛克图案素材邻近关系、图案布局进行优化;最后生成精美的马赛克图案。结果通过对马赛克图案合成效果与质量分析,结果显示在格式塔理论指导下,离散不规则的素材可以生成符合视觉效果的布局图案;图案合成耗时在2~10min,且合成图案具有原图像的特征点,素材布局间距合理,排版秩序井然,用户评价分数均在90分以上;将生成的马赛克图案应用于包装领域中,在不同距离下均能给用户带来美的享受,提高产品购买率。结论在格式塔原理指导下,进行马赛克图案合成与设计能够为用户呈现较好的视觉体验,合成图案具有较高的艺术价值和经济价值。 As a special art decoration,the objective mosaic pattern has left a deep impression on consumers and led the art trend with its rich visual experience.The work aims to research the ways to synthesize high-quality mosaic patterns.Firstly,the feature clustering analysis of material was extracted,and the initial mosaic pattern was synthesized under the guidance of the Gestalt theory.Then the proximity relationship and pattern layout of the mosaic pattern material were optimized,and finally a beautiful mosaic pattern was generated.Through the analysis of mosaic pattern synthesis effect and quality,the results showed that under the guidance of the Gestalt theory,discrete and irregular materials could generate layout patterns that met the visual effect.The pattern synthesis took 2-10 minutes.The composite pattern had the characteristic points of the original image.The spacing of the material layout was reasonable.The layout was orderly.The user evaluation score was above 90 points.Applying the generated mosaic pattern to packaging can bring users beautiful enjoyment at different distances and improve the product purchase rate.Under the guidance of the Gestalt principle,mosaic pattern synthesis and design can provide users with good visual experience,and the synthetic pattern has high artistic and economic value.
作者 魏亮亮 孙宁 王伟 WEI Liang-liang;SUN Ning;WANG Wei(Art College,Longdong University,Gansu Qingyang 745000,China;Institute of Petrochemical Engineering,Longdong University,Gansu Qingyang 745000,China)
出处 《包装工程》 CAS 北大核心 2023年第18期276-284,共9页 Packaging Engineering
基金 甘肃省哲学社会科学规划项目(2021YB117) 陇东学院博士科研启动基金项目(XYBYSK2203)。
关键词 格式塔理论 马赛克 合成设计 布局优化 质量分析 Gestalt theory mosaic synthetic design layout optimization quality analysis
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