摘要
农产品直播已成为推进我国乡村振兴的新动能。为解析我国农产品直播赋能乡村振兴研究现状、研究热点及前沿动态,该文应用CiteSpace文献计量软件,以2018—2023年中国知网数据库收录的农产品直播赋能乡村振兴相关研究文献202篇为样本,通过关键词时区图、关键词突现和关键词聚类等进行知识图谱可视化分析。研究结果发现,国内学界对农产品直播赋能乡村振兴研究关注度持续上升,研究主题从农产品直播营销的微观层面向农产品直播赋能乡村振兴机制的中观和宏观层面演化,研究前沿向直播助农推进共同富裕、农产品直播模式创新、农产品直播与品牌传播和数字乡村与农产品物流4个方向推进。
Livestreaming of agricultural products has become a new driving force to promote rural revitalization in China.In order to analyze the current situation,research hotspots and frontier dynamics of research on agricultural product livestreaming empowering rural revitalization in China,this paper applies the CiteSpace bibliometric software and uses 202 research documents related to agricultural product livestreaming empowering rural revitalization included in CNKI from 2018-2023 as samples,and conducts knowledge mapping visualization analysis through keyword time zone map,keyword emergence and keyword clustering,etc.The research results found that the attention of domestic academic circles to the research on agricultural product livestreaming empowering rural revitalization continued to rise,and the research themes evolved from the micro level of agricultural products live marketing to the meso and macro levels of agricultural product livestreaming empowering rural revitalization mechanism,and the research frontiers advanced in four directions:livestreaming helping farmers to promote common prosperity,agricultural product livestreaming model innovation,agricultural product livestreaming and brand dissemination,and digital countryside and agricultural products logistics.
出处
《智慧农业导刊》
2023年第19期59-63,68,共6页
JOURNAL OF SMART AGRICULTURE
关键词
农产品直播
乡村振兴
赋能
知识图谱
可视化分析
livestreaming of agricultural products
rural revitalization
empowerment
knowledge graph
visual analysis
