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乡村振兴战略背景下文旅产业融合发展模式研究 被引量:4

Rural Revitalization Strategic Background below the Research on the Integrated Development Model of Tourism Industry
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摘要 乡村振兴战略的提出,强调将“三农”工作作为全党的重点内容,依托红色文化资源实现文旅产业的有效整合。通过文旅融合发展的形式助力乡村旅游可持续发展,有助于解决当前乡村文旅发展中的问题,更好实现融合发展的核心目标。文章基于乡村振兴战略背景下,首先简要地介绍了文旅产业融合发展的重要意义,接着提出了几种有效的融合发展模式,最后重点从战略宣传、资源整合、产品巩固、市场巩固、生态环境和人才引进等方面提出了一些有效的融合路径,以供参考。 The rural revitalization strategy emphasizes the work of agriculture,rural areas and farmers as the key content of the whole party,and realizes the effective integration of cultural and tourism industry by relying on red cultural resources.Through the form of integrated development of cultural and tourism to help the sustainable development of rural tourism,help to solve the current problems in the current development of rural cultural and tourism,and better realize the core goal of integrated development.Article based on the background of rural revitalization strategy,first of all the article briefly introduces the significance of brigade industry integration development,then put forward several effective integration development model,the last focus from strategic propaganda,resource integration,product consolidation,market consolidation,ecological environment and talent introduction put forward some effective integration path,for reference.
作者 郭战龙 范爽 GUO Zhanlong;FAN Shuang(Shaanxi National Defense Industry Vocational and Technical College Xi'an,Shaanxi 710300)
出处 《现代农业研究》 2023年第9期73-76,共4页 Modern Agriculture Research
基金 陕西省哲学社会科学研究专项2023年度“社科助力县域经济高质量发展”(高等职业院校)专项研究课题项目(合作项目)“乡村振兴战略背景下县域文旅产业融合发展研究——以西安市鄠邑区为例”(项目编号:2023HZ0843)。
关键词 乡村振兴战略 文旅产业 融合发展 rural revitalization strategy cultural and tourism industry integrated development
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