摘要
新媒体背景下,城市形象的建构与传播环境发生了较大的变化,同时也对城市的宣传手法提出了新的挑战。常州作为苏锡常版块的重要一员,目前正积极运用新技术、新方法推动城市形象快速传播。本文基于对当前常州城市形象传播的现状调研,结合新媒体传播规律、受众信息接收习惯,提出在新媒体视角下提升常州城市形象传播力的创新宣介方式,助力推动常州发展。
In the context of new media,the construction and dissemination environment of urban image have undergone significant changes,while also posing new challenges to the city's propaganda techniques.As an important member of the Suzhou Wuxi Changzhou section,Changzhou is currently actively utilizing new technologies and methods to promote the rapid dissemination of its urban image.This article is based on a survey of the current status of Changzhou's urban image dissemination,combined with the laws of new media dissemination and audience information reception habits,and proposes innovative promotion methods to enhance the dissemination of Changzhou's urban image from the perspective of new media,to help promote the development of Changzhou.
作者
夏利梅
陈良
赵秋雨
XIA Li-mei;CHEN Liang;ZHAO Qiu-yu(Jiangsu Urban Rural Construction Vocational College,Changzhou,Jiangsu 213000)
出处
《江苏商论》
2023年第10期122-126,共5页
Jiangsu Commercial Forum
基金
常州市第十七届社会科学研究课题重点资助项目(CZSKL—2021A026)研究成果。
关键词
新媒体
城市形象
传播力
new media
City image
Communication power
