摘要
随着我国社会经济发展进入新常态,市场上加大了对市场营销专业应用型人才的需求。人才培养模式对高校应用型人才的发展具有重要意义,如CDIO工程教育人才培养模式对市场营销专业人才培养具有重要意义,基于CDIO工程教育人才培养模式,高职院校应从实际建设教师队伍、校内和校外实践培训中心及教学质量控制系统等方面着手构建市场营销专业课程体系,旨在培养应用型人才的工作能力,以期科学地为立体结构型人才培养提供助力,建立全面的人才培养模式。
With the development of China's social economy into the new normal phase,there is an increase of demand for applied talents majoring in marketing.The talent training mode is of great significance to the development of college students.CDIO engineering education mode has played an important role in Marketing majors.This course system is based on CDIO marketing plan.Vocational colleges should focus on the construction of teaching team,the practice training center and the teaching quality control system.A comprehensive student training model is expected to be established in this paper and some achievements will be made in college students' ability development.
作者
刘浏
LIU Liu(School of Business Administration,Sichuan Huaxin Modern Vocational College,Chengdu,Sichuan 610107,China)
出处
《教育教学论坛》
2023年第30期165-168,共4页
Education And Teaching Forum
基金
2022—2024年四川省教育厅职业教育人才培养和教育教学改革研究项目“新商科背景下高职市场营销专业人才培养模式研究与实践”(GZJG2022-437)。
