摘要
基于扩展的计划行为理论模型并运用双边界二分式条件价值评估法,收集了来自华东地区1836名城市居民对绿色消费品支付意愿的数据,并运用区间回归模型进行分析,结果显示:消费者每月愿意为绿色食品、绿色服装和绿色住房分别额外支付83元、53元和45元;态度和道德规范对绿色食品、服装和住房的支付意愿有共同的显著性影响。研究结果有助于了解居民对绿色消费品的偏好、绿色产品定价以及实现碳中和目标。
Based on an extended theoretical model of planned behavior and using a double-bounded dichotomous choice contingent valuation method(DBDC),this paper collects data on willingness to pay(WTP)for green consumer goods from 1836 urban residents in East China.The results show that consumers are willing to pay an additional 83 yuan,53 yuan,and 45 yuan per month for green food,green clothing,and green housing,respectively.The findings also indicate that attitudes and moral norms have a common significant effect on willingness to pay for green food,clothing,and housing.This study contributes to the understanding of residents′preferences for green consumer products,pricing of green products,and achieving carbon neutrality goals.
作者
杨娜
耿纪超
Yang Na;Geng Jichao(School of Economics and Management,Anhui University of Science and Technology,Huainan,Anhui 232000,China)
出处
《黑龙江工业学院学报（综合版）》
2023年第9期36-43,共8页
Journal of Heilongjiang University of Technology(Comprehensive Edition)
基金
安徽省高校优秀青年科研项目“碳中和目标下城市居民绿色出行行为驱动机理及引导政策研究”(项目编号:2022AH030082)
国家自然科学基金项目“不完全自愿绿色出行行为演化机理及预政策研究”(项目编号:7210041523)
国家社科基金重大项目“实现碳达峰碳中和目标的金融支持研究”(项目编号:22ZDA112)。
