摘要
积极拥抱并有机融入数字经济的新时代数字文旅,是目前在战略层面上具有普遍共识的优选方式之一。随着社会经济形态的转变和社会主要矛盾的转化,消费者已不满足被动式的物质方面的“得到”,而是趋于追求主动式的精神上的“获得”“体验经济”已经成为了这个时代的关键词。该文在体验经济视域下,通过分析数字文旅发展的动能,探讨数字文旅高质量发展的困境,进而从理念、内容、营销等方面提出对策与建议,以期助力数字文旅高质量发展。
Digital cultural tourism,which actively embraces and organically integrates into the new era of digital economy,is one of the preferred methods with general consensus at the current strategic level.With the transformation of social and economic formation and the transformation of social principal contradictions,consumers are no longer satisfied with passive"getting"in material aspect,but tend to pursue active"fulfllment"in spiritual side."Experience economy"has become the key word of this era.From the perspective of experience economy,this paper analyzes the development momentum of digital cultural tourism,discusses the dilemma of high-quality development of digital cultural tourism,and then puts forward countermeasures and suggestions from the aspects of concept,content and marketing,so as to help high-quality development of digital cultural tourism.
作者
高雅蓉
梁冰
GAO Yarong;LIANG Bing(Guangxi Minzu University,Nanning Guangxi530006,China;Guangdong University of Finance,Guangzhou Guangdong Province510521,China)
出处
《中国发展》
2023年第4期14-18,共5页
China Development
基金
广东省教育厅科研项目“后疫情时代背景下全域数字化文化旅行一体化交互平台建设研究”(批准号:2020KTSCX06 2)成果。
关键词
体验经济
数字文旅
对策研究
Experienceeconomy
Digital travel
Countermeasures research
