摘要
近年来,我国高校图书馆对阅读推广活动逐渐重视,在阅读推广系列活动逐渐成熟的前提下高校图书馆开始关注可持续化发展的品牌活动,意在探索出高校图书馆品牌建设与维系的策略。采用案例分析法、网络调查法等方法梳理南京师范大学图书馆“敬文讲坛”阅读推广品牌活动的概况及实效。在阅读推广品牌化活动的案例分析下探索出了高校图书馆阅读推广品牌建设的策略:提高品牌建设意识、拓展品牌讲座形式、扩大品牌服务宣传和组建品牌评估团队。
In recent years,Chinese university libraries have gradually paid attention to reading promotion activities,and under the premise of the gradual maturity of reading promotion activities,university libraries have begun to pay attention to sustainable development of brand activities,aiming to explore the strategy of brand building and maintenance of university libraries.The case analysis method and the network survey method were used to sort out the overview and effectiveness of the reading promotion of the“Jingwen Forum”brand activity of Nanjing Normal University Library.Under the case analysis of reading promotion branding activities,new strategies for reading promotion brand building in university libraries were explored:improving brand building awareness,expanding brand lecture formats,expanding brand service publicity and forming brand evaluation teams.
出处
《山东图书馆学刊》
2023年第5期90-94,共5页
The Library Journal of Shandong
关键词
高校图书馆
阅读推广
品牌建设
University library
Reading promotion
Brand building
