摘要
文章探讨我国数字出版财政治理的优化路径,助力数字出版产业的高质量发展。文章从创新激励、外部性理论、有为政府与有效市场理论三方面分析了数字出版财政治理的理论依据。通过厘清数字出版财政治理的内涵、外延、特征和过程,尝试构建数字出版财政治理的本体属性。通过分析数字出版财政治理的成效和存在的问题,提出数字出版财政治理的优化路径:调整优化财政政策;推进精准扶持,实施重大文化产业项目带动战略;落实监管评估机制。
This article explores the optimization path of the financial governance of digital publishing in China to assist in the high-quality development of the digital publishing industry.The paper analyzes the theoretical basis of the financial governance of digital publishing from three aspects:the innovation incentives,the externality theory,and the theory of effective government and efficient market.By clarifying the connotation,extension,characteristics,and process of the financial governance of digital publishing,this study attempts to construct the ontological attribute of the financial governance of digital publishing.By analyzing the effectiveness and existing problems of the financial governance of digital publishing,the optimization path for the financial governance of digital publishing is proposed:the fiscal policies should be adjusted and optimized;the precise support should be promoted,and the driving strategy for major cultural industry projects should be carried out;the regulatory evaluation mechanisms should be implemented.
作者
张新新
严思语
ZHANG Xinxin;YAN Siyu(College of Communication and Art Design,University of Shanghai for Science and Technology)
出处
《出版与印刷》
2023年第5期38-49,共12页
Publishing & Printing
基金
国家社会科学基金后期资助项目“数字化战略视域下的中国特色数字出版理论建构”(编号21FXWB024)
2019年度中宣部宣传思想文化青年英才自主选题项目“数字出版理论体系重构”
上海理工大学人才项目科研资助项目“数字出版基础理论研究”。
关键词
数字出版
财政治理
数字出版财政治理
文化产业治理
重大文化产业项目带动战略
digital publishing
financial governance
financial governance of digital publishing
cultural industry governance
driving strategy for major cultural industry projects
