摘要
为促进彝族漆器纹样的传承和发展以及彝族特色旅游产品包装的创新,分析了彝族漆器纹样融入彝族特色旅游产品包装的必要性,及在包装上的具体应用方式。通过对彝族漆器纹样的资料收集以及整理分析,提取漆器纹样中的基本要素和文化因子,再通过形状文法对文化因子进行推演变化,从而形成具有丰富视觉艺术效果的设计方案,将再生后的漆器纹样应用于彝族特色旅游产品的包装设计中。彝族漆器纹样与彝族特色旅游产品包装的融合有助于加快彝族地区的文旅品牌建设,提升特色旅游产品包装设计的文化价值,同时更有利于彝族漆器文化的传承和发展。
In order to promote the inheritance and development of Yi lacquer patterns and the innovation of Yi characteristic tourism product packaging,the necessity of integrating Yi lacquer patterns into Yi characteristic tourism product packaging and the specific application methods in packaging were analyzed.By collecting and analyzing data on Yi lacquer patterns,the basic elements and cultural factors in lacquer patterns were extracted.Then,cultural factors were deduced and changed through shape grammar,forming a design scheme with rich visual art effects.The regenerated lacquer patterns were applied to the packaging design of Yi characteristic tourism products.The integration of Yi lacquer patterns and Yi characteristic tourism product packaging helps to accelerate the construction of cultural and tourism brands in the Yi region,enhance the cultural value of characteristic tourism product packaging design,and is more conducive to the inheritance and development of Yi lacquer culture.
作者
刘鑫鑫
孙远志
LIU Xinxin;SUN Yuanzhi(School of Art,Guilin University of Technology,Guilin,Guangxi,541006)
基金
广西旅游产业研究院开放基金一般项目(LYCY2022-13)。
关键词
旅游产品包装
漆器纹样
因子提取
设计应用
Tourism Product Packaging
Lacquer Pattern
Factor Extraction
Design Application
