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中国体育用品领域研究的主题关联结构与演化态势

Matic Correlation Structure and Evolution Trend of Domestic Sports Goods Research
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摘要 以共词分析理论为基础,利用CNKI数据库,结合社会网络分析方法和可视化工具,揭示我国体育用品领域研究的主题分布、关联结构、演化脉络及发展态势,有助于更加直观理解其研究状况和动态演变,并进一步丰富和完善该领域研究。研究发现:从1992年至今,我国体育用品领域研究规模不断扩大,主题分布广泛且呈现多元化发展态势。但其聚焦的内容又呈现明显的倾向性,形成了区别分明的6个主题社区,其中体育用品主题社区规模最大,体育用品制造业主题社区规模最小;各社区直接的关联强度不同,个别社区与整体关联较弱,表现较为孤立;在主题演化上存在明显的融合与分化现象,并且有较多断续和孤立主题,整体表现为研究深度不足;在发展态势上,以社区为单位的每个研究方向在核心和成熟度方面差异显著,其中体育用品、体育品牌、体育产业为研究的核心主题社区。 Based on the theory of co-word analysis,using the CNKI database,combined with social network analysis method and visualization tools,this paper reveals the topic distribution,correlation structure,evolutionary context and development trend of research in the field of sporting goods in China,which is helpful to understand its research status and dynamic evolution more intuitively,and further enrich and improve research in this field.The research found that:from 1992 to the present,the research scale of China's sporting goods field has been expanding,and the theme distribution has shown a diversified development trend.The supply-themed community is the largest,and the sports-goods manufacturing themed community is the smallest;each community has different direct correlation strengths,and individual communities are relatively weak in relation to the whole,and relatively isolated;there are obvious fusion and differentiation phenomena in the theme evolution,and there are many intermittent and isolated themes,the overall performance of the research depth is insufficient;in terms of development trend,each research direction based on the community has significant differences in core and maturity,among which sports goods,sports brands,and sports industry are the core themes of the research community.
作者 杨世成 刘从众 陈颇 YANG Shicheng;LIU Congzhong;CHEN Po(College of P.E.and Health Sciences,Chongqing Normal University,Chongqing 401331,China)
出处 《山东体育科技》 2023年第5期1-10,共10页 Shandong Sports Science & Technology
基金 国家社会科学基金项目(编号:21XTY002,17BTY058) 重庆市教委科技项目(编号:KJZD-K2202200503) 重庆市研究生科研创新项目(编号:CYS22550)。
关键词 体育用品 社会网络分析 主题关联结构 演化态势 sporting goods social network analysis topic association structure evolution trend
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