摘要
在黄河非遗手工艺保护视角下,针对当前酒包装设计中的文化特色匮乏及包装的可持续利用等问题,探索酒包装设计可持续发展的新思路。选取泥泥狗文化,以河南周口四五老酒包装为例进行设计实践。首先,采用计算机辅助设计对纹样、色彩进行提取;其次,采用形状文法对纹样进行衍生图案设计;最后,引入“零废弃”包装理念,对酒包装进行一物多用的可持续设计。实现了黄河非遗泥泥狗文化的创新传承,解决了酒包装废弃物的问题。运用“零废弃”设计理念将包装与文创进行融合创新设计,实现了产品包装的可持续利用,增强了当地酒产品的文化内涵,以及推动了黄河非遗泥泥狗文化的创新与传承。
The purpose is to explore new ideas for sustainable development of wine packaging design from the perspective of handicraft protection of intangible cultural heritage of the Yellow River,in view of the lack of cultural characteristics and sustainable use of packaging in current wine packaging design.The method is to select mud dog culture and take the packaging of Henan Zhoukou Fourth Five Year Old Wine as an example for design practice.Firstly,the pattern and color are extracted by computer-aided design.Secondly,shape grammar is used to derive the pattern design.Finally,the concept of"Zero Waste"packaging was introduced to carry out the sustainable design of wine packaging with multiple uses.The result is to realize the innovative inheritance of the Yellow River intangible heritage mud dog culture and solve the problem of wine packaging waste.The conclusion is that the"zero waste"design concept is used to integrate packaging and cultural creativity for innovative design,realizing the sustainable use of product packaging,strengthening the cultural connotation of local wine products and promoting the innovation and inheritance of the Yellow River intangible heritage mud dog culture.
出处
《设计》
2023年第21期46-49,共4页
Design
基金
青岛社会科学规划项目《农旅融合视角下的青岛传统手工艺赋能农创产品设计创新路径研究》(批准号:QDSKL220129)
山东省文化和旅游研究课题《农旅融合背景下非遗手工艺数字化传承、开发和利用研究》
“文化传承发展”专项研究课题《黄河流域文化与中华文明康续传承》
山东科技大学教学研究“群星计划”项目(批准号:QX2022M64)。
关键词
酒包装设计
泥泥狗
可持续设计
“零废弃”
黄河非遗
Wine packaging design
Mud dog
Sustainable design
“Zero Waste”
Intangible cultural heritage of the Yellow River
