摘要
社区团购这一基层实践反映了平台重塑基层联结的崭新可能。研究发现,不同于此前的社区团购与基层治理手段,再组织模式的更新源于团购在“线上购物平台失灵”的特殊背景中再现了从数据据点到联结中枢的平台逻辑:一方面,社区团购以数据化统合居民、开放式自由参与、广泛链接社会资本的平台运作模式搭建基层民众的数据据点;另一方面,以团长协调团购团成为基层的联结中枢,释放了基层民众参与治理与公共服务的广泛潜能。市场与技术的协作虽然让团购在规模和参与程度上形成了有效的基层参与激励,但同时也蕴藏着因把握稀缺资源,将个人私利嵌入“隐藏决策层”的隐忧。在平台逻辑、市场与社区的互动之下,团购团长通过数据化和社会资本的深度卷入将传统“通知与被通知”的二元治理关系,拓展为居民广泛参与基层事务的多边界面,这也是基层再组织机制在常态秩序下增添自身活力的可能性所在。
This paper examines the grassroots practice of community group purchasing and explores the possibilities that platforms offer for reshaping grassroots connections.Traditional communication studies have historically viewed media both as a means to increase the efficiency of grassroots community communication and as a tool to strengthen community identity.However,as we witness the rise of the platform society,this paper argues that it is essential to reassess how media influence the fundamental logic of grassroots governance.To address this issue,this study used in-depth interviews as its research methodology.In 2022,interviews were conducted with ten group leaders and participants who organized community group purchasing during a public health crisis.In addition,participatory observations were conducted in two group purchasing communities.Platform logic is a key concept in platform studies theory,with scholars such as van Dijck and others at the University of Amsterdam suggesting that platform logic not only represents the mode of operation of platform firms,but also embodies the principles of practice and value ideologies that permeate public life through the process of platformization.Specifically,platform logic refers to the algorithmic and data-driven ecosystem led by platform firms that changes the basic rules of public social relations and organization.In this context,this study finds that,unlike previous approaches to community group purchasing and grassroots governance, the innovation in the reorganization modelstems from instances where community group purchasing re-emerges in the unique context of“platform dysfunction. ”On the one hand, the operation model of community group purchasing, characterized by datadrivenintegration of residents, open and free participation, and extensive connections to socialcapital, creates data nodes for grassroots individuals. On the other hand, by coordinating grouppurchasing activities, group leaders become the central nexus at the grassroots level, unleashing thevast potential of grassroots participation in governance and public services. Unlike previous grassrootsorganizing processes, this reorganization process is triggered by the purchase of goods and is initiatedand voluntarily participated in by residents, covering almost all households in the community. It isbuilt on a foundation of data nodes that are open to participation and layered with social capital. Insuch a context, community group purchasing serves the reorganizing function of meeting basic needsand maintaining social stability.More importantly, on the basis of group purchasing groups, the grassroots community formstemporary contracts for self-management services, a negotiation system with neighborhood committeesand property management, and organizational forms for emotional support, mutual aid, and selfhelp,creating an online self-service system for grassroots residents. While the collaboration betweenthe market and technology has undoubtedly provided effective incentives for community grouppurchasing in terms of scale and participation, it also raises concerns about the allocation of scarceresources and the embedding of personal interests within the“ hidden decision-making layer”.At a more fundamental level, beneath the interplay of platform logic, market and community,group leaders, through their deep engagement with data and social capital, are transforming thetraditional binary governance relationship of “informing and being informed” into a multifacetedinterface that enables residents to engage broadly in grassroots affairs. This transformation representsthe potential for grassroots reorganization mechanisms to increase their vitality.
作者
朱春阳
毛天婵
Zhu Chunyang;Mao Tianchan(College of Journalism,Fudan University,Shanghai 200433,P.R.China)
出处
《山东大学学报（哲学社会科学版）》
CSSCI
北大核心
2023年第6期71-81,共11页
Journal of Shandong University(Philosophy and Social Sciences)
基金
国家社科基金重大项目“国家治理现代化进程中的数字沟通与共识构建的中国路径研究”(22&ZD312)。
关键词
平台社会
基层治理
再组织化
社区团购
治理能力现代化
Platform society
Grassroots governance
Reorganization
Community group purchasing
Governance modernization
