摘要
本研究探讨了全球种业公司的市场营销策略及其与消费者行为的关联性。研究发现市场营销策略在推动种业公司发展、提升市场份额方面具有关键作用,而消费者行为的反馈与趋势为种业公司的决策提供了重要依据。全球各地的消费者行为虽存在差异,但都能找到一些通用的规律和模式,对优化市场营销策略有重要指导意义。基于消费者行为的种业公司市场营销策略已在全球范围内得到广泛应用,并展现出良好效果。本研究同时提出了对未来研究的建议,包括深入研究具体国家或地区的种业公司,探索更多影响消费者行为的因素,关注新兴技术在市场营销中的应用,以及研究如何将环保和可持续发展理念融入市场营销策略等,以期为政策制定者提供制定相关政策的科学依据。
This study explores the correlation between the marketing strategies of global seed industry companies and consumer behavior.The research found that marketing strategies play a critical role in promoting the development of seed industry companies and increasing market share,while feedback and trends in consumer behavior provide an important basis for company decision-making.Although consumer behavior varies globally,some common patterns and rules can be identified,which serve as important guides for optimizing marketing strategies.Marketing strategies based on consumer behavior have been widely applied in seed industry companies worldwide and have shown good results.This study also proposes suggestions for future research,including in-depth studies of seed companies in specific countries or regions,exploration of more factors influencing consumer behavior,attention to the application of emerging technologies in marketing,and research on how to incorporate environmental protection and sustainable development concepts into marketing strategies.These suggestions aim to provide a scientific basis for policymakers to formulate relevant policies.
作者
王亚辉
Wang Yahui(Henan Industry and Trade Vocational College,Zhengzhou,450000)
出处
《分子植物育种》
CAS
北大核心
2023年第23期7937-7942,共6页
Molecular Plant Breeding
关键词
种业公司
市场营销策略
消费者行为
全球比较
未来研究方向
s Seed industry companies
Marketing strategies
Consumer behavior
Global comparison
Future re-search direction
