摘要
从制造企业核心业务市场力量视角入手,以我国山东、江苏、浙江、广东等四省份250家服务化制造企业为研究样本,采用定量研究方法,深入分析制造企业核心业务市场力量在制造企业服务化战略成功转型中的积极影响作用。研究表明:制造企业服务化战略成功转型与制造企业核心业务建构的强市场力量存在强相关关系。而这种关系的建立又受到企业核心业务建构的强市场力量所引发的顾客对企业服务业务能力信任的中介影响。同时研究还发现,在制造企业服务化战略转型过程中,制造企业核心业务市场力量对顾客所建立的企业服务业务能力信任受到企业核心业务市场优异表现一贯性的调节影响,即制造企业核心业务在市场上的优异表现越凸显一贯性,顾客越倾向于相信企业具有产品服务系统的专有能力。制造企业欲成功实现服务化战略转型,不能忽视企业核心业务市场力量在其中的重要作用。
Based on the existing research results,it is proposed to start from the perspective of the core business market power of manufacturing enterprises,and take 250 servitized manufacturing enterprises in four provinces of China,including Shandong,Jiangsu,Zhejiang and Guangdong,as the research samples,and adopt quantitative research methods to analyze in depth the positive influence of the core business market power of manufacturing enterprises in the successful transformation of the servitization strategy of manufac⁃turing enterprises.The study shows that there is a strong correlation between the successful transformation of servitization strategy of manufacturing enterprises and the strong market power of core business constructs of manufacturing enterprises.The establishment of this relationship is mediated by customers'trust in the company's ability to successfully engage in the service business as a result of the strong market power built by the company's core business.It is also found that in the process of strategic transformation of manufac⁃turing companies into service companies,the trust in customers'capabilities built by the market power of the core business of manufac⁃turing companies is moderated by the consistent performance of the core business in the market.That is,the more consistent the core business of a manufacturing company is in the market,the more customers tend to believe that the company has the proprietary ability to successfully engage in the development of product service systems.Based on the above,this study concludes that manufacturing com⁃panies cannot ignore the important role of the market power of their core business if they want to successfully transform into a serviceoriented strategy.Therefore,if a manufacturing company wants to extend to a business area dominated by service provision,the focus on the core business of the company should not be weakened,but should be strengthened.
作者
胡查平
任茜婷
HU Cha-ping;REN Xi-ting(School of Political and Economic Management,Guizhou Minzu University,Guiyang 550025,China)
出处
《湖北经济学院学报》
2023年第6期47-57,128,共12页
Journal of Hubei University of Economics
基金
国家自然科学基金地区项目(71762006,72162008,72262007)。
关键词
制造业
市场力量
企业服务
顾客信任
市场优异表现一贯性
manufacturing
market power
manufacturing servitization
customer trust
excellent market performance consis⁃tency
