议程设置视域下大城市旅游形象感知效果研究——以COVID-19疫后武汉市为例被引量：1

The effect study of tourism image perception of big cities from the perspective of agenda setting——With a case study of Wuhan City after COVID-19 epidemic

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摘要旅游形象的成功塑造与有效传播直接决定了大城市旅游形象的广泛且正面的公众感知。以武汉市为研究对象,选取新冠疫情爆发后一年左右的媒体和游客在线网络数据,基于议程设置理论,采用社会网络分析法探究媒体在武汉市旅游形象塑造过程中的议程特征,并通过构建媒体—公众议程网络深入分析议程设置在游客旅游形象感知中的作用。结果发现:(1)媒体—公众议程网络不同阶段虽具有差异,但议程具有较强的一致性,媒体议程网络显著影响公众议程网络;(2)疫后4个阶段,议程设置的效果依次递减;(3)武汉市官方媒体通过议程设置,强化了公众对疫后武汉市旅游形象的正面感知;(4)媒体议程的宣传效果具有一定的时效性和滞后性,造成了“英雄”形象的感知“悬浮”。通过议程设置理论分析大城市旅游形象宣传效果,不仅补充了旅游形象研究中的传播学视角,同时为大城市旅游形象的成功塑造和传播提供理论依据。 Successful building and effective communication of tourism image directly determine the broad and positive public perception of tourists in big cities.This study takes Wuhan city as the research object,selects media and tourists network data of one year after the outbreak of COVID-19.Based on the agenda-setting theory,this paper explored the characteristics of the media′s agenda setting in the process of shaping Wuhan′s tourism image by applying social network analysis comprehensively,and constructed a media-public agenda network to examine the tourist perception effect.The results showed that:①Although the media-public agenda networks differed in different stages,the agendas had strong consistency,and the media agenda networks significantly influenced the public agenda networks.②In the four stages after the epidemic,the effects of media agenda setting declined in turn.③The media agenda setting in Wuhan strengthened the public′s positive perception of Wuhan′s tourism image after the epidemic.④The effect of media agenda setting was characterized with timeliness and lag,resulting in the perception of“hero”image“suspension”.The analysis of the publicity effect of metropolitan tourism image through the theory of agenda setting not only supplemented the perspective of communication in the study of tourism image,but also provided a theoretical basis for the successful building and communication of metropolitan tourism image.

作者李亚娟朱玉玉夏晨馨许阳艳许立航张渭 LI Yajuan;ZHU Yuyu;XIA Chenxin;XU Yangyan;XU Lihang;ZHANG Wei(Wuhan Branch of China Tourism Academy,Central China Normal University,Wuhan 430079,China;College of Urban&Environmental Science,Central China Normal University,Wuhan 430079,China;School of Huminities and Communication,Wuhan Polytechnic University,Wuhan 430048,China)

机构地区华中师范大学中国旅游研究院武汉分院华中师范大学城市与环境科学学院武汉轻工大学人文与传媒学院

出处《资源开发与市场》 CAS 北大核心 2023年第12期1703-1713,共11页 Resource Development & Market

基金中央高校科研业务费项目(编号:CCNU22HQ001)。

关键词议程设置旅游形象感知大城市武汉 agenda setting tourism image perception big cities Wuhan

分类号 F592.3 [经济管理—旅游管理]