摘要
在高质量共建“一带一路”和文旅深度融合推动背景下,河西走廊国家遗产线路旅游地具有一定的代表性和典型性.以互联网旅游数据为研究对象,基于“认知—情感—整体”理论模型,采用词云词频统计、语义网络分析及扎根理论编码方法,对河西走廊国家遗产线路旅游地形象感知进行探索.结果表明:(1)旅游者以旅游吸引物和地方氛围认知内容维度为主,认知形象呈现出以“敦煌-历史-关城-长城-嘉峪关-景区”为核心聚类的层次结构模式,认知形象演化由人文资源移向“人文+自然”的综合维度.(2)旅游者情感评价以积极情感和中性情感为主,历史文化底蕴是影响积极情感主要因素,而景区门票捆绑销售是产生消极情感的重要影响因素.(3)旅游者整体形象显示出以旅游吸引物、旅游基础设施、休闲和娱乐、旅游环境和地方氛围维度显性影响,以文化记忆媒介功能隐性构建的感知体系特征.研究结果对遗产旅游地形象塑造、文化传承和地方认同具有一定的启示.
Under the background of the high-quality“Belt and Road”Initiative and the deep integration of culture and tourism in China,the national heritage routes of Hexi Corridor boast unique representativeness and typicality.Taking Internet tourism data as the research subbject,using the methods of word cloud frequency statistics,semantic network analysis and rooted theory code,a probe is conducted into the image perception of Hexi Corridor national heritage routes with the theoretical model of“cognition-emotion-entirety”.The results indicate that:1)Tourists focus mainly on the cognitive content dimensions of tourist attraction and atmosphere in the locality.And the cognitive image takes on a hierarchical structure pattern of“Dunhuang-History-Guancheng-the Great Wall-Jiayuguan-Scenic Area”as the core clustering.The evolution of cognitive image evolves from humanistic resources to the comprehensive dimension of“humanity plus nature”.2)The emotional evaluation of tourists is primarily positive and neutral emotion.Historical and cultural deposits are the main factors contributing to positive emotions,while the bundling selling of scenic spots ticket is an important factor triggering negative emotions;3)The overall image of tourists shows that the characteristics of the perception system are exmplicitly influenced by the dimensions of tourist attraction,tourism infrastructure,leisure and recreation,tourism environment and local atmosphere,and implicitly constructed by the function of cultural memory media.The research results bring some enlightenments for the image shaping,cultural heritage and local identity of heritage tourism destination.
作者
文春锦
侯秋凤
WHEN Chunjin;HOU Qiufeng(School of Architecture and Urban Planning,Lanzhou Jiaotong University,Gansu,Lanzhou 730070,China)
出处
《内江师范学院学报》
CAS
2023年第12期102-109,共8页
Journal of Neijiang Normal University
基金
甘肃省自然科学基金项目(20JR5RA421)。
关键词
形象感知
遗产旅游地
线路遗产
河西走廊
image perception
heritage tourist destination
route heritage
Hexi Corridor
