摘要
智能传播时代,可视化成为重要的传播手段,视听媒体的内涵和外延在时间、空间、价值等多重维度上发生迁移,传播关系也从单向供给型转变为双向共享型。共享经济与协作消费的兴起与繁荣是共享型传播关系建立的社会语境,也是其形成的社会基础。信任、平等以及新技术力量是共享型传播关系的核心与主要驱动力。共享的层次体现在传者与受众之间、媒体矩阵内部不同媒体之间、不同用户之间、用户与媒体产品之间等多重互动关系方面。
In the era of intelligent communication,visualization has become an important means of communication,and the connotation and extension of audiovisual media have migrated in multiple dimensions such as time,space and value,and the communication relationship has changed from a one-way supply to a two-way sharing.The rise and prosperity of sharing economy and collaborative consumption is the social context and the social foundation for the establishment of sharing communication relations.Trust,equality and the power of new technologies are the core and main driving force of sharing communication relationships.The level of sharing is reflected in the multiple interactions between the transmitter and the audience,between different media within the media matrix,between different users,and between users and media products.
作者
柴巧霞
CHAI Qiaoxia(School of Journalism and Communication,Hubei University,Wuhan 430062,China)
出处
《湖南工业大学学报（社会科学版）》
2023年第6期73-80,95,共9页
Journal of Hunan University of Technology(Social Science Edition)
基金
中国(湖北)广播电视媒体融合发展创新中心专项课题“省市县三级融媒体中心共享联动云平台研发及应用”(HBT-13222099-224352)
湖北大学研究生教育教学改革项目“产学研结合背景下项目制教学在新闻传播学研究生人才培养中的应用”(1180017310)
湖南省教育厅重点项目“人工智能时代广电媒体深度融合转型研究”(21A0355)。
关键词
智能传播时代
视听媒体
共享型传播关系
共享经济
共享层次
intelligent communication era
audiovisual media
sharing communication relationship
sharing economy
sharing hierarchy
