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半坡彩陶纹样在青年女皮包上的感性设计

Kansei Design of Banpo Painted Pottery Pattern on Young Women's Leather Bags
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摘要 为活化文物资源,丰富皮包设计元素,探索半坡彩陶纹样在青年女包上的应用效果,选取纹样代表人面鱼纹进行深入研究。借助感性工学法设计9款样本刺激图,以20~35岁女性消费者为调研对象,选取9对形容词组进行主观评价并采用均值、相关性、因子和聚类分析等方法对所得结果进行处理。结果表明:人面鱼纹的应用在同款女包展现的感性评价效果差异较大;外在因子和风格因子是影响青年女包整体风格的主因子,纹样的排列方式、图案的变化、反复等形式美法则对青年女包的风格具有显著的影响。 In order to explore the application effect of Banpo painted pottery pattern in young women's bags,the pattern representing man-faced fish-pattern was selected for in-depth study to revitalize cultural heritage resources and enrich the design elements of leather bags.With the help of Kansei engineering method to design 9 sample stimulus maps,9 pairs of adjective phrases were selected for subjective evaluation and the results were processed using mean,correlation,factor and cluster analysis with female consumers aged 20 to 35 as the research subjects.The results show that the application of man-faced fish-pattern in the same women's bag shows a large difference in the effect of perceptual evaluation;external factors and style factors are the main factors affecting the overall style of the young women's bag,the arrangement of the colorful pottery pattern,changes in the pattern,repetition and other formal beauty laws have a significant impact on the style presentation of the young women's bag.
作者 石文奇 曲梅 程凡 张志新 张洁 杨璐 SHI Wenqi;QU Mei;CHENG Fan;ZHANG Zhixin;ZHANG Jie;YANG Lu(a.School of Fashion,ShaanXi Institute of International Trade&Commerce,Xi′an 712046,China;Research Center of ShaanXi Intangible Cultural Heritage Digital Inheritance and Cultural Creative Design,ShaanXi Institute of International Trade&Commerce,Xi′an 712046,China;School of Cultural Heritage,Northwest University,Xi′an 710127,China)
出处 《皮革与化工》 CAS 2023年第6期8-12,共5页 Leather And Chemicals
基金 西安市社会科学规划基金课题(23LW28) 陕西非遗数字化传承与文创设计研究中心项目(2022KYJG01) 陕西国际商贸学院教育教学改革研究项目(JG202225)。
关键词 半坡彩陶纹样 青年女包 感性工学 因子分析 Banpo painted pottery pattern young women's bag kansei engineering factor analysis
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