摘要
目的:探索国内医院宣传研究热点及演变趋势,结合实际问题提出讨论与建议。方法:以中国知网(CNKI)、万方平台中收录的医院宣传相关文献为检索对象,检索1993年1月~2022年12月发表的文献,统计论文发表年份、作者机构分布、主题词共现和聚类、突现词分布情况。结果:检索出有效文献1436篇;热点集中在医院宣传与对外关系、医院宣传与意识形态、医院宣传实践、医院宣传与媒介形式演变、医院宣传与文化建设、医院宣传与舆情6个方面。结论:医院宣传工作应进一步坚持党建引领,加强品牌建设,推进媒体融合,加强合作提升研究水平。
Objective:To explore the research hotspots and evolution trends in the field of hospital propaganda in China,and to propose reference suggestions based on the practical issues.Methods:The literature related to hospital publicity included in the China Knowledge Network(CNKI)and Wanfang platform was used as the search object to retrieve the literature published from January 1993 to December 2022,and statistics were obtained on the year of publication of the papers,the distribution of authors'organizations,the co-occurrence and clustering of the subject terms,and the distribution of the emergent terms.Results:A total of 1,436 valid documents were retrieved;the hotspots focused on six aspects:hospital publicity and external relations,hospital publicity and ideology,hospital publicity practice,hospital publicity and the evolution of media forms,hospital publicity and cultural construction,and hospital publicity and public opinion.Conclusion:Hospital publicity work should further adhere to the leadership of Party building,strengthen brand building,promote media integration,and strengthen cooperation to enhance the level of research.
作者
徐瑶
李茜
黄汇慧
吴淑芬
XU Yao;LI Qian;HUANG Huihui;WU Shufen(Beijing Tongren Hospital,CMU,Beijing,100730,PRC)
出处
《中国医院》
北大核心
2024年第1期77-80,共4页
Chinese Hospitals
关键词
医院宣传
研究热点
趋势
文献计量学分析
hospital propaganda
research hotspots
trends
bibliometrics analysis
