摘要
旅游情境下个体的道德受胁能否促进其自然联结水平,是旅游者行为与目的地环境可持续发展的一个前沿性话题。该研究通过眼动仪记录被试者在阅读不同类型道德冲突情景(自我vs.群体)时的眼动指标,判断是否产生道德受胁;通过对问卷数据的分析,进一步探究了道德受胁对自然联结的影响路径。研究表明:(1)旅游情境下,道德受胁的启动范式存在边界条件,即成功启动道德受胁必须满足刺激材料中的道德行为涉及的是群体利益,而非个人利益;(2)道德受胁不仅对自然联结有直接影响,同时还可以通过中介变量产生间接影响,其中,环境敏感性作为感性路径变量存在中介效应,而环境知识作为理性路径变量的中介效应不成立;(3)自我肯定不仅调节了道德受胁与自然联结之间的关系,还进一步调节了环境敏感性在道德受胁和自然联结关系间的中介效应,即当被试者的自我肯定被启动,个体在面临道德受胁时,其通过环境敏感性影响自然联结的中介效应消失。研究探究了道德受胁与自然联结的内在联系,为旅游情境下的道德研究提供了新的思路。
In the long evolutionary process,human beings have formed the nature of living in harmony with nature.However,with the advancement of industrialization and urbanization,the relationship between human beings and nature has been damaged.Therefore,more and more studies have been conducted on how to increase humans'connectedness to nature.In the context of tourism,whether threatened moral self can affect connectedness to nature is front line gambit.Combining the eyetracking technique with laboratory experiment method,this paper analyzes the impact path of connectedness to nature.On the one hand,this research employs eye tracker to record the eye movement of normal-sighted participants when reading different moral conflicting materials(self vs.group),and determines their cognitive processing differences based on the analysis of eye-tracking indicators.On the other hand,with the experiment method,this study further explores the psychological processing mechanisms that affect the level of connectedness to nature after priming different kinds of threatened moral self.The results show that:(1)there are boundary conditions for priming paradigm of threatened moral self;the ethical behaviors involved in the stimulating materials are bound to connect with group interests,rather than only personal interest is jeopardized,threatened moral self can be primed successfully;(2)threatened moral self not only has a direct effect on connectedness to nature,but also has an indirect effect through mediating variables;environmental sensitivity as a perceptual path variable has a mediating effect,while environmental knowledge as a rational path variable does not hold the mediating effect;environmental sensitivity plays a part of intermediary role in the model;(3)self-affirmation encourages individuals pay attention not only to the aspects involved in the threats,but also to the aspects beyond the threats by affirming the important value of other aspects of the individual,so that individuals can view themselves and the threats from more angles.Self-affirmation not only moderates the coupling relationship between threatened moral self and connectedness to nature,but also further moderates the mediating effect of environment sensitivity on the relationship between threatened moral self and connectedness to nature.When the self-affirmation of the participants is not primed,environmental sensitivity plays a mediating role in the influence of threatened moral self on the connectedness.On the contrary,when self-affirmation is primed,and the individual faces threatened moral,such mediating effects tend to disappear.This study explores the internal relationship between threatened moral self and connectedness to nature,which provides a new idea for moral research in tourism context.This study explores the psychological mechanism of tourists from threatened moral self to connectedness to nature,and tries to enrich and expand the studies of moral emotion and environmental psychology in the tourism field,so as to provide theoretical basis and empirical evidence for the ecological environment governance and tourist behavior guidance of tourism destinations.
作者
卢珉玥
胡宪洋
LU Minyue;HU Xianyang(School of Geography and Tourism,Shaanxi Normal University,Shaanxi 710119,China;Shaanxi Tourism Information Engineering Laboratory,Shaanxi 710119,China;Shaanxi Key Laboratory of Tourism Informatics,Shaanxi 710119,China)
出处
《旅游学刊》
CSSCI
北大核心
2023年第12期42-56,共15页
Tourism Tribune
基金
国家自然科学基金项目“乡村振兴政策流动性的空间表征与区域效应研究”(42271232)
陕西省社会科学基金项目“陕西脱贫攻坚与乡村振兴有效衔接的政策流动路径与影响机制研究”(2022F013)共同资助~~。
关键词
道德受胁
环境敏感性
环境知识
自然联结
自我肯定
threatened moral self,
environmental sensitivity
environmental knowledge
connectedness to nature
self-affirmation
