摘要
文章以我国部分省级公共图书馆为研究样本,对公共图书馆古籍阅读推广现状进行调查,总结分析新媒体环境下公共图书馆古籍阅读推广面临的挑战,并提出创新策略,即转变观念,构建长效推广机制;加强古籍资源库建设,增强用户黏性;细分目标用户,打造立体式媒体服务矩阵;深化多元合作,推动服务创新;重视人才培养与引进,组建专业服务团队。
The article takes some provincial-level public libraries in China as research samples to investigate the current situation of ancient book reading promotion in public libraries,summarizes and analyzes the challenges faced by public libraries in the new media environment,and proposes innovative strategies:changing concepts and constructing a long-term promotion mechanism;Strengthen the construction of ancient book resource libraries and enhance user stickiness;Subdivide target users and create a three-dimensional media service matrix;Deepen diversified cooperation and promote service innovation;Emphasize talent cultivation and introduction,and establish a professional service team.
出处
《图书馆工作与研究》
CSSCI
北大核心
2023年第12期100-107,共8页
Library Work and Study
基金
江西省社会科学“十三五”规划项目“全面建成小康社会与公共图书馆职能”(项目编号:18TQ09)研究成果之一。
关键词
公共图书馆
古籍
阅读推广
新媒体
短视频
古籍修复
古籍推广
Public library
Ancient books
Reading promotion
New media
Short video
Restoration of ancient books
Promotion of ancient books
