摘要
在日常生活审美化的过程中,现代实体书店运用各类技术,由内而外进行商品美学包装,形成独特的审美空间。审美空间营造下,部分现代化商业实体书店在一定程度上对消费者进行“感官技术操控”,视觉冲击、娱乐休闲、小资消费越来越成为书店特色。精英化实体书店也在不断区分消费者的品位,建构消费者的主体性。该文以消费者主体性为视角,探讨现代实体书店在带给消费者精神与物质双重享受的同时,也存在一些问题,以及现代实体书店作为一种特殊空间对于主体性、主体间性的培养,以及个体文化、审美、素养的提高有着不可或缺的作用与意义,并为现代实体书店转型提供一些方法与建议。
In the process of aestheticizing daily life,modern physical bookstores use various technologies to carry out aesthetic packaging of goods from the inside out,forming a unique aesthetic space.Elite physical bookstores are also constantly distinguishing consumers'tastes and constructing consumers'subjectivity.From the perspective of consumers'subjectivity,this paper discusses the problems existing at the same time when modern physical bookstores bring consumers both spiritual and material enjoyment,as well as the indispensable role and significance of modern physical bookstores as a special space for the cultivation of subjectivity and intersubjectivity and the improvement of individual culture,aesthetics and literacy,and provides some methods and suggestions for the transformation of modern physical bookstores.
作者
曹宇翔
CAO Yuxiang(School of Literature,Yunnan University,Kunming Yunnan,650500,China)
出处
《文化创新比较研究》
2023年第32期119-123,共5页
Comparative Study of Cultural Innovation
关键词
实体书店
审美空间
感官操控
品位区分
主体性
主体间性
Physical bookstore
Aesthetic space
Sensory manipulation
Taste differentiation
Subjectivity
lntersubjectivity
