摘要
科学客观的评价粤港澳大湾区城市群休闲体育消费质量,对于全面规范休闲体育消费市场,促进体育产业发展具有重要作用。本文采用文献资料法、访谈法、特尔斐法等,经过三轮专家访谈和问卷调查,不断完善质量评价体系。然后用因子分析法对评价体系进行检验。最终确立粤港澳大湾区城市群休闲体育消费质量评价体系。结果表明:(1)休闲体育消费主、客体质量指标、休闲体育服务消费质量指标和休闲体育环境消费质量指标,3个一级指标、8个二级指标和34个三级指标,设置合理,操作性强。(2)该指标已在粤港澳大湾区个案城市调查中应用,适合客观评价休闲体育消费质量,指标数据化。(3)对提高消费者的维权意识,完善消费权益保护机制,规范消费市场服务,也为政府和休闲体育主管部门提供一定的理论依据和决策参考。
The scientific and objective evaluation of the leisure sports consumption quality in guangdong-hong Kong-macao Bay Area plays an important role in standardizing the leisure sports consumption market and promoting the development of sports industry.In this paper,the use of literature,interviews,Delphi method,after three rounds of expert interviews and questionnaires,and constantly improve the quality evaluation system.Then the factor analysis method is used to test the evaluation system.Finally establish the guangdong-hong Kong-macao Bay Area city group leisure sports consumption quality evaluation system.The results show that:(1)the qualityindexes of the subject and object of leisure sports consumption,the quality indexes of leisure sports service consumption and the quality indexes of leisure sports environment consumption;There are 3 first-class indexes,8 second-class indexes and 34 third-class indexes.(2)the index has been applied in the case study of guangdong-hong Kong-macao Bay Area,which is suitable for the objective evaluation of the quality of leisure sports consumption.(3)to improve the consumer's awareness of protecting rights,improve the consumer rights and interests protection mechanism,standardize consumer market services,but also for the government and leisure sports authorities to provide a certain theoretical basis and decision-making reference.
作者
韩晗
杜熙茹
HAN-Han;DU Xi-ru(Department of Humanities and Social Sciences,Xinghai Conservatory of Music,Guangzhou 510500,China;School of Sports Arts,Guangzhou Sport University,Guangzhou 510500,China)
出处
《福建体育科技》
2023年第6期21-27,共7页
Fujian Sports Science and Technology
基金
2023年度广东省哲学社会科学规划项目,GD23CTY03
2022年度广东省重点建设学科科研能力提升项目,2022ZDJS003。
关键词
粤港澳大湾区
城市群
休闲体育消费质量
评价体系
Guangdong-HongKong-Macao Greater Bay Area
urban agglomeration
leisure sports consumption quality
evaluation system
