摘要
基于教育部门全面实施新文科建设战略计划,建设市场营销学金课的基本要求,各高校要明确市场营销学课程建设面临的困境,深入探究“金课”建设视角下市场营销学课程建设对策:创新并重构教育内容与教育体系,构建依托以学生为本的教育模式,革新教学手段并利用雨课堂建设智慧教学体系,积极优化教学考核评价体系。
Based on the basic requirements of the education department to comprehensively implement the strategic plan for the construction of the new liberal arts and the construction of the marketing golden course,colleges and universities should clarify the difficulties faced by the construction of the marketing course,deeply explore the countermeasures for the construction of the marketing course from the perspective of the"golden course"construction:creating and reconstructing the education content and education system,and building a student-based education model,innovating teaching methods and using the rain classroom to build a smart teaching system,and actively optimizing the teaching evaluation system.
作者
孙海哨
SUN Hai-shao(International Business School,Jiangsu College of Tourism,Yangzhou Jiangsu 225000,China)
出处
《湖北开放职业学院学报》
2024年第1期189-191,共3页
Journal of Hubei Open Vocational College
基金
江苏省职业教育教学改革研究课题“高职院校市场营销课程课堂革命实践研究”(项目编号:ZCZ129)。
关键词
“金课”建设
市场营销学
课程建设
“golden class"construction
marketing
curriculum constru
