摘要
随着经济全球化的发展,各国商品进出口量猛增,我国与其他国家交流合作日益密切,越来越多中国商品得以走向世界。在商品包装配上英语翻译实属常见,商品包装上的英译风格简练,方便外国人更好地了解商品,以增加商品的销售量和扩大商品的影响力。近几年,商品包装文字英语翻译有很大的发展,但在市面上不论是国内商品还是出口国外商品的包装上,英语翻译欠规范,缺乏有效的管理。针对这些问题,该文以尤金·奈达的功能对等理论为基础,对商品包装文字的英语翻译现状进行分析,并结合案例分析及翻译研究相关成果,针对商品包装英语翻译问题提出相关建议和提升策略。
With the development of economic globalization,the import and export volume of commodities from various countries has soared,and the exchanges and cooperation between China and other countries have become increasingly close,and more and more Chinese commodities have been able to go to the world.It is common to have English translation on the packaging of goods.The English translation style of commodity packaging is concise,which is convenient for foreigners to better understand the commodity,increasing the sales volume of the commodity and expanding the influence of the commodity.In recent years,the English translation of commodity packaging text has been greatly developed,but the packaging translation of domestic goods or exported goods on the market is not standardized and lacks effective management.In order to solve these problems,based on the functional equivalence theory of Eugene Nida,this paper,through understanding the current situation of English translation of commodity packaging text,combined with case analysis and translation research results,puts forward relevant suggestions and improvement strategies for the actual situation of commodity packaging translation.
作者
万讯而
WAN Xuner(School of Humannities,Zhaoqing Medical College,Zhaoqing,Guangdong,526070,China)
出处
《文化创新比较研究》
2023年第36期44-47,共4页
Comparative Study of Cultural Innovation
基金
广东省高等职业院校医药卫生类专业教学指导委员会2021年度教学改革课题“疫情背景下高职英语在线学习课堂管理与策略研究”(项目编号:2021LX083)。
关键词
商品包装
中英翻译
有效管理
翻译研究
原因分析
提升策略
Commodity packaging
Chinese-English translation
Effective management
Translation studies
Reason analysis
Promotion strategy
