摘要
低碳旅游作为一种新兴的可持续旅游方式,是应对碳减排实现对生态环境保护的一种全新旅游模式。研究以野生动物旅游为切入点,聚焦旅游者在旅游过程中的低碳行为,探讨旅游者在此情景下低碳行为的影响因素,强调旅游者在实现低碳旅游和促进旅游地可持续发展方面的关键作用。选取成都市大熊猫繁育基地的旅游者为研究对象,通过构建结构方程模型,深入探究旅游者的低碳旅游动机、低碳旅游态度、低碳旅游环境、低碳环境教育、低碳旅游认知、低碳旅游参与意愿与低碳旅游行为之间的关系。研究结果显示,旅游者的低碳旅游动机、低碳旅游态度以及受到的低碳环境教育对低碳旅游行为均产生显著性影响。在旅游者怀有亲近自然的动机、对自然的同情和环境责任感等情感因素时,可以有效激发旅游者的低碳行为。低碳旅游环境和低碳旅游认知并未对低碳旅游行为产生显著的正向影响。旅游者在进行旅游决策时,更注重的是旅游体验感而非低碳环保因素,而部分旅游者会认为低碳行为与旅游体验感相冲突。因此,选择避免或减少低碳行为。研究旨在丰富低碳旅游的研究视角,以期为国家公园及自然保护地低碳旅游发展提供案例支撑。
Low carbon tourism,as an emerging sustainable tourism method,is a new tourism model that aims to reduce carbon emissions and protect the ecological environment.The study takes wildlife tourism as the starting point,focuses on the low-carbon behavior of tourists during the tourism process,explores the influencing factors of low-carbon behavior of tourists in this scenario,and emphasizes the key role of tourists in achieving low-carbon tourism and promoting sustainable development of tourist destinations.Selecting tourists from Chengdu Giant Panda Breeding Base as the research object,a structural equation model is constructed to explore the relationship between tourists′low-carbon tourism motivation,low-carbon tourism attitude,low-carbon tourism environment,low-carbon environmental education,low-carbon tourism cognition,low-carbon tourism participation willingness,and low-carbon tourism behavior.The research results show that the low-carbon tourism motivation,low-carbon tourism attitude,and low-carbon environmental education received by tourists all have a significant impact on low-carbon tourism behavior.When tourists harbor emotional factors such as a desire to be close to nature,sympathy for nature,and a sense of environmental responsibility,it can effectively stimulate their low-carbon behavior.The low-carbon tourism environment and low-carbon tourism cognition did not have a significant positive impact on low-carbon tourism behavior.When making tourism decisions,tourists pay more attention to the tourism experience rather than low-carbon environmental factors,and some tourists may believe that low-carbon behavior conflicts with the tourism experience.Therefore,choose to avoid or reduce low-carbon behavior.This study aims to enrich the research perspective of low-carbon tourism and provide case support for the development of low-carbon tourism in national parks and nature reserves.
作者
李丹
郭钊逢
周佳杨
张位中
凌小盼
刘勇
郭豫蕾
LI Dan;GUO Zhaofeng;ZHOU Jiayang;ZHANG Weizhong;LING Xiaopan;LIU Yong;GUO Yulei(Chengdu University,Chengdu 610106,China;Chengdu Physical Education University,Chengdu 610041,China;Sichuan Tourism Institute,Chengdu 610100,China;Chengdu Research Base of Giant Panda Breeding,Chengdu 610081,China)
基金
四川省社科联研究基地项目(XXTYCY2023C17)
四川民族地区山地旅游产业低碳发展(755001)。
关键词
大熊猫旅游
低碳旅游
旅游者
低碳旅游行为
野生动物旅游
giant panda tourism
low carbon tourism
tourist
low carbon tourism behavior
wildlife tourism
