摘要
2023年5月18日,南京博物院举办了一场主题为“不止于艺:威廉·莫里斯与英国工艺美术运动”的特展。本文从认知心理学的角度出发,以“不止于艺:威廉·莫里斯与英国工艺美术运动”展中文化创意产品为主要研究对象,研究分析该展览文创产品背后的消费者心理,探究该展览文创产品的思维模式,使文创产品在满足消费者内心的同时,成为艺术文化的参与者和传播者,并思考如何进行创意设计,推进工艺美术运动背后深厚的文化内涵和文化底蕴传播,以满足大众的审美情趣和丰富精神文化层面的需求。
On May 18,2023,the Nanjing Museum held a special exhibition titled“Beyond Art:William Morris and the British Arts and Crafts Movement”.From the perspective of cognitive psychology,this article focuses on the cultural and creative products in the exhibition“Beyond Art:William Morris and the British Arts and Crafts Movement”.It analyzes the consumer psychology behind the cultural and creative products in the exhibition,explores the cultural and creative product thinking mode of the exhibition,and enables these consumer groups to become participants and disseminators of art and culture from buyers while satisfying consumers'hearts.And think about how to carry out creative design and promote the profound cultural connotations and cultural heritage behind the arts and crafts movement,in order to meet the aesthetic taste of the public and enrich the spiritual and cultural needs.
作者
邵瑞茹
SHAO Ruiru(Art College of Huzhou Normal University,Huzhou 313000,China)
出处
《鞋类工艺与设计》
2024年第1期48-51,共4页
SHOES TECHNOLOGY AND DESIGN
关键词
认知心理学
文创产品
可用性设计
思维模式
cognitive psychology
creative products
usability design
thinking mode
