摘要
为了把握重庆居民对于共享电单车的骑行态度,以计划行为理论(TPB)和技术接受模型(TAM)为基础,引入“感知趣味性”和“感知安全性”两大潜变量指标,构建拓展的TPB-TAM模型。使用结构方程模型量化感知有用性、感知易用性、感知趣味性以及感知安全性与使用意愿的相互影响机制,同时结合相关标准化路径系数,利用指数评分法测得各项观测变量的得分情况。研究表明,居民对于共享电单车的有用性赞同度较高,而对于安全性与易用性赞同度较低,以至于整体使用意愿以及感知趣味性都处于较低的水平。这一结论可为同类山地城市发展共享电单车提供理论支撑和方向指引。
In this paper,to grasp Chongqing residents’attitudes toward electric bike-sharing,based on the theory of planned behavior(TPB)and technology acceptance model(TAM),two latent variable indicators of“perceived interest”and“perceived safety”are introduced to build an TPB-TAM model.The structural equation model is used to quantify the effects of perceived usefulness,perceived ease of use,perceived interest,and perceived safety on intention to use,and the scores of each observed variable are measured using the index score method by combining the relevant standardized path coefficients.Research shows that residents have a higher level of agreement on the usefulness of electric bike-sharing,but a lower level of agreement on safety and ease of use,resulting in a lower level of overall intention to use and perceived fun.This finding can be used as a theoretical support and direction for the development of shared bicycles in similar mountain cities.
作者
李建成
于海勇
王秋菊
尹代平
LI Jiancheng;YU Haiyong;WANG Qiuju;YIN Daiping(School of Traffic&Transportation,Chongqing Jiaotong University,Chongqing 400041,China;Chongqing Transport Planning Institute,Chongqing 400020,China)
出处
《微型电脑应用》
2024年第1期196-199,共4页
Microcomputer Applications
关键词
共享电单车
技术接受模型
结构方程
山地城市交通
electric bike-sharing
technology acceptance model
structural equation
mountain city traffic
