摘要
基于2021年江西省“百村千户”调查数据,运用OLS回归和倾向得分匹配(PSM)法,结合中介与调节效应模型,实证分析参与合作社对农户绿色生产行为的影响机理,并使用工具变量法验证模型的稳健性。结果表明:参与合作社能显著提升农户绿色生产行为;技术服务在参与合作社影响农户绿色生产行为采纳的过程中发挥部分中介作用,中介效应占比为10.43%;社会规范在参与合作社经由增加农户获得的绿色生产技术或服务来促进其采纳绿色生产行为过程的前半路径中发挥负向调节作用,即社会规范水平越高,技术服务的中介效应越弱。基于此,在大力支持并规范合作社发展,敦促合作社提供优质技术服务以满足个体农户绿色生产需求的同时,应注重全方位激活农村社会规范水平,运用社会规范手段优化农户绿色生产行为,实现农业可持续发展。
Based on the survey data of“hundreds of villages and thousands of households”in Jiangxi Province in 2021,this paper used OLS regression and propensity score matching(PSM),combining a mediating and moderating effects model to empirically analyze the effect of participating in cooperatives on farmers’adoption of green production behavior,and further explored its mediating effect and the moderating effect of social norms,and used the instrumental variables method to verify the robustness of the model.The results show that:Participation in cooperatives significantly enhances farmers’green production behavior.Technical services play a partially mediating role in the adoption process of green production behavior by participating in cooperatives,with a mediating effect of 10.43%.Social norms play a negative moderating role in the first half of the process of green production behavior adoption by participating in cooperatives through increasing farmers’access to green production technologies or services.The higher the level of social norms,the weaker the mediating effect of technical services.Therefore,while strongly supporting and regulating the development of cooperatives and urging them to provide high-quality technical services to meet the green production needs of individual farmers,we should focus on activating the level of rural social norms in all aspects and using social norms to optimize farmers’production behavior for sustainable agricultural development.
作者
郭岩
汪兴东
聂志平
GUO Yan;WANG Xingdong;NIE Zhiping(College of Economic and Management,Jiangxi Agricultural University,Nanchang Jiangxi 330045,China;Jiangxi Rural Revitalization Strategy Research Institute,Jiangxi Agricultural University,Nanchang Jiangxi 330045,China;College of Humanities and Public Administration,Jiangxi Agricultural University,Nanchang Jiangxi 330045,China)
出处
《生态经济》
北大核心
2024年第2期133-141,共9页
Ecological Economy
基金
国家自然科学基金项目“农村居民数字文化消费行为形成机制、群体画像及靶向政策设计”(72264012)
国家自然科学基金项目“空巢小农户绿色农业生产行为与政策扶持机制研究”(72164017)
国家自然科学基金项目“农村居民生态消费行为形成机制、溢出效应与干预政策设计”(71963021)
教育部人文社会科学规划项目“乡村振兴中空巢小农就地兼业行为及其优化研究”(20YJAZH079)。
关键词
合作社参与
社会规范
技术服务
绿色生产行为
cooperative participation
social norms
technical services
green production behavior
