摘要
在当今数字化时代,科技的迅猛进步已经深刻改变了各行各业,其中服装设计领域也不例外。色彩一直以来都在服装设计中扮演着重要的角色,不仅赋予服装生动的外观,还传递情感、建立品牌形象,甚至影响着消费者的购买选择。本研究将聚焦于数字化时代下服装设计的色彩创新和情感传达。我们将研究数字工具、虚拟现实技术以及数据驱动设计趋势对服装设计师创新能力的影响,以及色彩心理学和文化因素如何影响色彩的情感表达,以满足市场和消费者的不断变化需求。
In today's digital era,the rapid progress of technology has profoundly changed various industries,including the field of clothing design.Color has always played an important role in clothing design,not only giving clothing a vivid appearance,but also conveying emotions,establishing brand image,and even influencing consumers'purchasing choices.This study will focus on color innovation and emotional communication in clothing design in the digital era.We will study the impact of digital tools,virtual reality technology,and data-driven design trends on the innovation ability of fashion designers,as well as how color psychology and cultural factors affect the emotional expression of colors to meet the constantly changing needs of the market and consumers.
作者
刘婧怡
Liu Jingyi(Lutai School of Textile and Apparel,Shandong University of Technology)
出处
《色彩》
2023年第11期43-45,共3页
Fashion Color
关键词
数字化时代
色彩创新
数字化服装设计
情感传达
Digital era
color innovation
digital clothing design
emotional communication
