摘要
出版深度融合是出版业适应数字内容市场供需态势作出的重大战略转向,也是媒体融合与出版融合相关政策推动下实现数字出版高质量发展的关键抓手。文章从出版媒介角度考察出版深度融合内涵,指出其是初步融合、再分化、共存等阶段渐次展开又并行发展的复杂过程,将重构包含出版业在内的媒介与内容产业新格局和新生态,推动出版业成功跃迁至数字出版新阶段。在此基础上,文章提出面向数字出版的深度融合本质上是一个再媒介化过程,出版业可通过迁移、改进、重塑、吸收等多种再媒介化策略推进深度融合,实现数字化转型升级。
This paper analyzes the background of deep publication convergence,and points out that this is a major strategic shift made by the publishing industry to adapt to the new supply and demand situation of the digital content market,and it is also the key starting point for achieving high-quality digital publishing under the promotion of relevant policies of media convergence and publishing integration.From the perspective of publishing media,this paper examines the connotation of deep convergence of publishing,and points out that it is a complex process of gradual development and parallel development in the stages of initial integration,redifferentiation,and coexistence,which will reconstruct the new pattern and ecology of the media and content industry(including the publishing industry),and ultimately promote the successful transition of the publishing industry to a new stage of digital publishing.It proposes that the deep convergence process for digital publishing is essentially a remediating process,and the publishing industry can promote deep convergence through various remediating strategies such as migration,repurposing,refashioning and absorption,so as to achieve digital transformation and upgrading.
作者
徐丽芳
罗婷
XU Li-fang;LUO Ting(School of Information Management,Wuhan University,Wuhan 430072,China;Digital Publishing Research Institute,Wuhan University,Wuhan 430072,China)
出处
《编辑之友》
CSSCI
北大核心
2024年第2期36-41,共6页
Editorial Friend
基金
国家新闻出版署出版融合发展(时代出版)重点实验室开放课题“出版企业融合发展评价研究”。
关键词
出版深度融合
数字出版
媒介融合
再媒介化
deep publication convergence
digital publishing
media convergence
remediation
