摘要
文章基于互动仪式链理论,对B站红色互动短视频实践案例《抉择》的仪式进程进行了剖析,提出互动仪式链视域下公共图书馆红色文化的推广路径:优化宣传策略,激活仪式前提;策划推广内容,满足仪式要素;活用仪式产出,巩固情感能量,以期为公共图书馆相关服务工作提供参考和借鉴。
Based on the theory of interactive ritual chain,this paper analyzes the ritual process of The Choice,a practical case of red interactive short video on Bilibili,and puts forward the promotion path of red culture in public libraries under the perspective of interactive ritual chain:optimizing the publicity strategy to activate the ritual prerequisites;planning the promotional content to satisfy the ritual elements;and making use of the output of the ritual to consolidate the emotional energy,with a view to providing references to the relevant service work of public libraries.
作者
雷子怡
唐义
LEI Ziyi;TANG Yi
出处
《四川图书馆学报》
2024年第2期49-56,共8页
Journal of The Library Science Society of Sichuan
