摘要
从注册时间、粉丝量、阅读量以及具体运营内容等方面进行系统调研,探究高校档案馆和图书馆微信公众号建设上的差距,总结高校图书馆微信公众号的建设经验,为高校档案馆微信公众号的长期运营发展提出三点优化对策:重视运营与推广,提升微信公众平台传播力;优化内容结构,满足订阅者多样化的信息需求;实施科学管理,优化管理机制。
By systematic researches including registration time,number of followers,reading volume and specific operational content,we explore the gaps in the construction of WeChat official accounts between university archives and libraries,and summarize the experience of developing WeChat official accounts in college libraries.Focusing on the long-term operation and development of WeChat official accounts of college archives,we propose three optimizing measures:focusing on operation and promotion to enhance the communicative power of WeChat public platform;optimizing the content and structure to meet the diversified information needs of subscribers;and implementing scientific management to optimize the managing mechanism.
作者
苏芳荔
贾珍
吕晨光
吉凌闵
SU Fangli;JIA Zhen;LV Chenguang;JI Lingmin(School of Information Management,Zhengzhou University of Aeronautics,Zhengzhou 450046,China)
出处
《管理工程师》
2024年第1期27-35,共9页
Management Engineer
基金
国家社会科学基金项目(21BTQ036)
河南省高等学校青年骨干教师培养计划(2020GGJS173)
郑州航空工业管理学院研究生创新基金项目(2023CX28)。
关键词
高校档案馆
高校图书馆
微信公众号
清博指数
college archives
university library
WeChat public platform
qingbo index
