摘要
目前,关于文生视频人工智能应用Sora的分析存在两个极端:过于内行的技术分析,让人云里雾里;过于外行的“炸裂”分析,让人惊恐不已。从媒介学、传播学和新闻学角度分析Sora,可以发现,它同时属于超级媒介、基础设施型媒介、冷/热媒介、贫/富媒介、新/旧媒介、真/假媒介。Sora证明了物理规律的强大和现实的坚韧,能“画出不可画者”,朝着元宇宙方向迈进。在人工智能的重重包围和步步逼近下,在人类创造力的顶峰,红旗仍将高高飘扬;在各种虚拟现实技术盛行的今天,新闻业更应坚守现实本身,此时,机构型媒体作为信源的品牌公信力将变得更加重要。
The current analysis of Sora,a text-to-video AI,spans two extremes:overly technical analyses leaving people bewildered and overly simplistic analyses inducing fear.Viewed from the perspectives of media studies,communication,and journalism,Sora falls into various categories:it is simultaneously a super-medium,an infrastructure-based medium,a cold/hot medium,a poor/rich medium,a new/old medium,and a true/false medium.Sora demonstrates the power of physical laws and the resilience of reality,capable of drawing the undrawable,and advancing towards the construction of the metaverse.Despite the besiege of artificial intelligence,humanity's creativity will continue to flourish.Amidst the prevalence of various virtual reality technologies,the news industry should remain steadfast in adhering to reality itself,while the credibility of institutional media as a source of information becomes even more crucial.
作者
邓建国
DENG Jianguo(School of Journalism,Fudan University,Shanghai 200433)
出处
《文化艺术研究》
2024年第1期16-23,112,共9页
Studies in Culture and Art
