摘要
数字技术赋能我国乡村体育旅游业发展,可以进一步提高乡村体育旅游业发展的科技支撑,优化乡村体育旅游业发展的市场驱动。但同时也面临政策供给尚不完善、核心要素保障不足、产品有效供给滞后、商业模式创新不足等现实问题。建议:优化数字技术赋能我国乡村体育旅游业发展的政策供给;优化数字技术赋能我国乡村体育旅游业发展的科技应用;保障数字技术赋能我国乡村体育旅游业发展产品供给;构建数字技术赋能我国乡村体育旅游业发展的数字技术平台。
Empowering the development of rural sports tourism in China by digital technology can further improve the scientific and technological support for the development of rural sports tourism and optimize the market drive for the development of rural sports tourism,but it is also facing practical problems such as imperfect policy supply,the insufficient guarantee of core elements,the lagging effective supply of products,and the insufficient innovation of business models.Suggestions:Optimize the policy supply of digital technology empowering the development of rural sports tourism in China,optimize the scientific and technological application of digital technology empowering the development of rural sports tourism in China,ensure the product supply of digital technology empowering the development of rural sports tourism in China,and build a digital technology platform for digital technology empowering the development of rural sports tourism in China.
作者
蔡睿
晏瑞琴
CAI Rui;YAN Ruiqin(QuJing Normal University,Qujing,Yunnan Province,655011 China)
出处
《当代体育科技》
2024年第5期87-89,共3页
Contemporary Sports Technology
关键词
数字技术赋能
乡村体育旅游业
现实价值
路径选择
Empowerment of digital technology
Rural sports tourism
Realistic value
Path selection
