摘要
随着社会经济的发展,VI的创意设计对于品牌影响力的作用越来越受到品牌方和消费者的重视。如何通过VI创意设计来提升奢侈品皮具品牌的影响力也是一个值得探讨的过程。本文从VI的概念、VI创意设计在奢侈品皮具中的表现形式和如何提升奢侈品皮具品牌的影响力等方面进行分析,以达到抛砖引玉的作用。
With the development of social economy,the role of VI creative design in brand influence is increasingly valued by brand owners and consumers.How to enhance the influence of luxury leather goods brands by VI creative design is also a process worth exploring.This article analyzed the concept of VI,the forms of creative design in luxury leather goods,and how to enhance the influence of luxury leather goods brands,in order to serve as a catalyst for suc⁃cess.
作者
王君
WANG Jun(Shaanxi Polytechnic Institute,Xianyang 712000,China)
出处
《中国皮革》
CAS
2024年第2期136-139,143,共5页
China Leather
基金
2023年度教育部教指委研究课题(JYJZWGGK—2023B—156)。
