摘要
本文探究文旅融合背景下地方特色产品包装设计的影响与解决方法,通过追溯胶东花饽饽的发展历史以及分析其包装设计现状,结合地域文化对胶东花饽饽产品包装进行再设计,从地域文化和花饽饽产品本身发掘可利用、可借鉴的个性元素,融入到地方特色产品包装创新设计之中,创新“胶东花饽”品牌,促进产品良性发展。
This paper explores the influence and solution of packaging design of local characteristic products under the background of cultural and tourism integration.By tracing the development history of Jiaodong Huabao Bo and analyzing the current situation of its packaging design,the product packaging of Jiaodong Huabao Bo is redesigned in combination with regional culture,and the personality elements that can be used for reference are explored from regional culture and the product itself.Integrate into the innovative design of local characteristic product packaging,innovate the“Jiaodong Huabao”brand,and promote the healthy development of products.
作者
宋奕勤
吴玲玲
SONG Yi-qin;WU Ling-ling(Wuhan Institute of Technology,Wuhan 430200,China)
出处
《绿色包装》
2024年第2期126-130,共5页
Green Packaging
关键词
文旅融合
胶东花饽饽
包装设计
cultural and tourist integration
Jiaodong Huabobo
packaging design
