摘要
思政教育作为大学生教育体系的主要构成部分,对于提升学生道德修养及思政水平有着重要作用。在新媒体时代,高校思政教育无论在内容还是在模式方法等层面均落后于时代变化与发展,面临着诸多挑战和冲击。针对当前思政公众号建设缺少实用性、互动性和吸引力等问题,提出明确微信公众号定位、打造院校品牌、抢占网络阵地,转变话语体系、多层平台联动,打造完善的育人系统等对策,推进思政类公众号在师生群体中更好地传递网络正能量和校园好声音。
Ideological and political education,as the main component of college students'education system,plays an important role in improving their moral accomplishment and ideological and political level.In the era of new media,ideological and political education in colleges and universities lags behind the changes and development of the times both in content and mode,and faces many challenges and impacts.In view of the current lack of practicality,interactivity and attractiveness in the construction of ideological and political official account,this paper puts forward countermeasures such as clarifying the positioning of WeChat official account;building the brand of colleges and universities;seizing the network position;transforming the discourse system and multi-level platform linkage,and building a perfect education system,etc.,which aims to promote the ideological and political official account to better deliver the positive energy of the network and the good voice of the campus among teachers and students.
作者
陆璐
LU Lu(Jiangsu College of Engineering and Technology,Nantong Jiangsu 226000,China)
出处
《湖北开放职业学院学报》
2024年第5期33-35,共3页
Journal of Hubei Open Vocational College
基金
2022年江苏省高等教育学会辅导员工作研究会专项课题“高校思政类微信公众号的建设现状与发展策略研究”(项目编号:22FYHYB027)。
关键词
新媒体
高校
思政类微信公众号
创新路径
new media
universities
ideological and political WeChat official account
innovation path
