摘要
在媒介场景多元化与内容生产细分化的趋势下,“吃播”文化逐渐兴起并伴生网络社群新形态,对寻绎新媒介视域下的社群研究与圈层文化具有重要意义。运用网络民族志与深度访谈法,对新语境下吃播以食物媒介所更新而出的网络社群形态进行探赜。研究发现,吃播社群具有高度松散性与液态流动性的群聚特征,以共享感官体验、共通情感空间、共创意义价值的“复调”将社群形态更新为“部落”。数字饮食部落以培植技术联结、激发生理共鸣、缓释心理孤独、构筑符号认同的方式形成,并生发如下影响:在部落内形成集体话语空间;促动部落内外的经济交流与资本生产;在部落外叛离传统饮食文化中的共食社交,建构乡土饮食的新认同。
Under the trend of diversification of media scenes and segmentation of content production,mukbang culture is gradually emerging and accompanied by a new form of online community,which is of great significance in the search for community research and circle culture from the perspective of new media.Using network ethnography and in-depth interviews,this study explores the form of online communities renewed by the food medium of mukbang in the new context.It is found that mukbang communities are characterized by highly loose and liquid mobility,and are renewed into“tribes”through the polyphony of shared sensory experience,common emotional space,and co-creation of meaning and value.Digital food tribes are formed by cultivating technological connections,stimulating physiological resonance,alleviating psychological loneliness,and constructing symbolic identities.They have the following impacts:forming collective discourse space within the tribe;promoting economic exchanges and capital production within and outside the tribe;and departing from the socialization of communal eating in the traditional food culture outside the tribe,and constructing a new identity for local food.
作者
沈天健
SHEN Tianjian(School of Culture and Communication,Shandong University,Weihai,Shandong 264209,China)
出处
《美食研究》
北大核心
2024年第1期35-44,共10页
Journal of Researches on Dietetic Science and Culture
基金
山东省哲学社会科学规划研究项目(23CXWJ07)。
关键词
吃播
数字饮食部落
食物媒介
美食传播
mukbang
digital food tribes
food media
gourmet communications
