摘要
为探究文化遗产地的游客文化氛围感知、情感和行为之间的关系,以吐鲁番文化遗产景区为研究区域,选取景区内的游客为研究对象,以ABC理论和SOR理为基础,结合前人研究中的成熟量表,将文化氛围感知分为物质、精神、制度三个维度,从实证角度应用结构方程模型,把游客情感和行为作为文化氛围感知的结果变量,研究了三者之间的作用机理。结果表明:文化遗产地文化氛围感知对游客情感正向影响显著;文化遗产地文化氛围感知对游客行为正向影响部分显著;游客情感对于游客行为有显著正向影响。基于上述结果,提出了相应建议,以便为吐鲁番文化遗产地发展路径提供参考。
In order to explore the relationship between cultural atmosphere perception,emotion and behavior of tourists in cultural heritage sites,this study takes Turpan cultural heritage scenic spot as the research area,selects tourists in the scenic spot as the research object,and divides cultural atmosphere perception into three dimensions,namely material,spiritual and institutional,based on ABC theory and SOR theory,combined with the maturity scale of previous studies.From the empirical point of view,the structural equation model is used to study the interaction mechanism between tourists'emotion and behavior as the result variables of cultural atmosphere perception.The results show that:Cultural atmosphere perception of cultural heritage sites has a significant positive impact on tourists'emotions;Cultural atmosphere perception of cultural heritage sites has a significant positive impact on tourist behavior;Tourist emotion has a significant positive impact on tourist behavior.Based on the above results,some suggestions are put forward to provide reference for the development path of Turpan cultural heritage site.
作者
蔡子彪
张滢
Cai Zibiao;Zhang Ying(School of Tourism,Xinjiang University of Finance and Economics,Urumqi Xinjiang 830012)
出处
《对外经贸》
2024年第3期89-92,103,共5页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
新疆文化资源和旅游产业耦合机理与实证研究(项目编号:XJWT202312)
新疆丝绸之路文化遗产空间认知与可视化研究(项目编号:ZX20220095)。
关键词
文化遗产地
文化氛围
游客感知
游客行为
吐鲁番
Cultural Heritage Sites
Cultural Atmosphere
Visitor Perception
Tourist Behavior
Turpan
