摘要
以钻石模型理论为基础,借助强制评价法(Forced Decision,FD),对陕西省澄城樱桃品牌价值进行评价。结果表明,需求条件、产业集群和机遇3个因素的价值系数<1,这3个方面应作为澄城樱桃未来产业发展过程中重点关注和改进的领域;而生产要素、企业战略结构与同业竞争及政府3个因素的价值系数>1,说明当前澄城樱桃产业发展在这3个方面的投入产出值较高,对于澄城樱桃品牌价值的提升作用较大,未来还应加大这3个方面的输入值,使澄城樱桃产业得到快速、有效的品牌价值提升。
Based on diamond model theory and forced decision(FD)method,brand value of Chengcheng Cherry in Shaanxi Province was evaluated.Results indicated that value coefficients of demand conditions,industrial clusters,and opportunities were less than 1,which should be key areas for attention and improvement in future industrial development of Chengcheng Cherry.Value coefficients of production factors,corporate strategic structure,industry competition,and government were greater than 1,indicating that current development of Chengcheng Cherry industry has a relatively high input-output value in these three aspects,which has a significant impact on enhancing brand value of Chengcheng Cherry.In the future,it is necessary to increase input values in these three aspects to enable Chengcheng Cherry industry to achieve rapid and effective brand value enhancement.
作者
李娜娜
周小婷
张红霞
邓淑红
LI Nana;ZHOU Xiaoting;ZHANG Hongxia;DENG Shuhong(School of Economics and Management,Shangluo University,Shangluo Shaanxi 726000,China)
出处
《农业工程》
2024年第1期151-155,共5页
AGRICULTURAL ENGINEERING
关键词
钻石模型
强制评价法
农产品区域公用品牌
澄城樱桃
diamond model
forced decision evaluation method
agricultural products regional public brand
Chengcheng Cherry
