摘要
以邯郸市永年区永年广府城为研究对象,综合考虑风险感知与文化价值特性,针对历史文化名镇开发符合古镇特征的游客感知价值测量表,探寻古镇类型景区游客感知价值的影响因素。结果表明,历史文化名镇游客感知价值测量表由人居环境价值、服务价值、情感价值、文化认知价值、文化观赏价值、文化产品价值、风险感知和成本感知8个维度27个测量指标构成;文化认知价值、文化产品价值和文化观赏价值是历史文化名镇有别于其他景区共性维度以外的特殊维度;游客在发生公共危机事件时形成的风险感知对历史文化名镇游客感知价值具有显著影响。
Taking Yongnian Guangfu City,Yongnian District,Handan City as the research object,this study comprehensively consid-ered risk perception and cultural value characteristics,and developed a tourist perceived value measurement table that conformed to the characteristics of ancient towns for historical and cultural towns.The study explored the influencing factors of tourist perceived val-ue in ancient town type scenic spots.The results showed that the perceived value measurement table for tourists in historical and cultur-al towns consisted of 27 measurement indicators from 8 dimensions:living environment value,service value,emotional value,cultur-al cognitive value,cultural appreciation value,cultural product value,risk perception,and cost perception;the cultural cognitive val-ue,cultural product value,and cultural appreciation value were special dimensions that distinguished historical and cultural towns from other common dimensions of scenic spots;the risk perception formed by tourists during public crisis events had a significant im-pact on the perceived value of tourists in historical and cultural towns.
作者
陈凯强
孙兵
曾春媛
CHEN Kai-qiang;SUN Bing;ZENG Chun-yuan(School of Geographical Sciences,Liaoning Normal University,Dalian 116029,Liaoning,China;School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China;School of Art&Communication,Hubei Business College,Wuhan 430079,China)
出处
《湖北农业科学》
2024年第3期26-33,68,共9页
Hubei Agricultural Sciences
基金
广西教育科学“十四五”规划2022年度专项重点课题项目(2022ZJY1720)。
关键词
历史文化名镇
游客感知价值
文化价值
风险感知
测量模型
实证检验
永年广府城
historical and cultural towns
tourist perceived value
cultural values
risk perception
measurement model
empirical testing
Yongnian Guangfu City
