摘要
运用文献资料、逻辑分析等方法,探究中国式现代化背景下体旅融合的价值、困境,并提出发展路径。价值:扶正异化旅游,积极改造身心;强化人际交往,促进改善人际关系;培养游客亲环境行为,促进人与自然和谐共生。困境:融合深度不足,体育旅游主体建构受阻;行业急功近利,可持续发展能力有待提高;产品特色不足,体旅产品独特价值有待彰显;市场监管薄弱,监管机制和标准有待完善;文化融入欠佳,传统文化融入有待加强。路径:增强内生动力,促进体育旅游主体建构;强化价值引导,增强产业发展可持续性;创新产品设计,凸显体旅融合本质价值;加强市场监管,完善体育旅游监管体系;结合传统文化,打造中国特色体育旅游。
By using the methods of literature review and logical analysis,this paper explores the value and dilemma of the integration of sports and tourism under the background of Chinese modernization,and put forward the development path.Value:It rectifi es the alienation in tourism to actively transform both body and mind,strengthens interpersonal interactions to promote the improvement of relationships,and cultivates tourists'pro-environment behavior to promote harmonious coexistence between man and nature.Dilemma:The depth of integration is insuffi cient and the construction of the main body of sports tourism is hindered.The industry is eager for quick success,and the sustainable development ability needs to be improved.The characteristics of the products are insuffi cient,and the unique value of the sports tourism products needs to be demonstrated.The market supervision is weak,and regulatory mechanisms and standards need to be improved.The cultural integration is poor,and traditional cultural integration needs to be strengthened.Path:We should strengthen the internal power to promote the construction of sports tourism subject,strengthen value guidance to make industrial development more sustainable,innovative product design to highlight the essential value of sports and tourism integration,strengthen market supervision and improve the sports tourism supervision system,and combine traditional culture to create sports tourism with Chinese characteristics.
作者
杨占东
于涛
赵晨蕾
YANG Zhan-dong;YU Tao;ZHAO Chen-lei(School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084,China)
出处
《体育文化导刊》
CSSCI
北大核心
2024年第3期16-22,45,共8页
Sports Culture Guide
基金
国家社会科学基金项目(21BTY052)。
关键词
中国式现代化
体旅融合
体育旅游
Chinese modernization
integration of sports and tourism
sports tourism
