摘要
构建高水平农村流通体系,对于全面推进乡村振兴、加快农业农村现代化及培育大循环新动能至关重要。数字赋能是驱动农村流通高质量发展的重要路径。文章分析了数字赋能农村流通的作用机理,以及农村流通数字化现状与问题,提出了数字赋能农村流通的具体实施路径。数字技术通过重塑传统流通模式、催生流通新业态新模式、整合集聚要素优化产业链来赋能农村流通体系。当前,农村流通面临数字化基础设施建设不足、数据整合共享不充分、数据要素价值挖掘利用不够、数字化应用人才不足、流通主体数字能力不强等问题。应通过加强农村流通主体数字化建设、加快完善农村数字流通基础设施、加强农村流通数据的挖掘应用、加强农村数字化流通环境和服务体系建设等举措推进农村流通数字化转型发展。
Building a high-level circulation system in rural areas is crucial to comprehensively promote rural revitalization,accelerate agricultural and rural modernization,and foster new drive force for the domestic circulation.Digital empowerment is an important path to drive the high-quality development of circulation in rural areas.This paper analyzes the mechanism of digital empowerment in rural circulation,as well as its current situation and problems,and puts forward the specific path.digital technology can empower circulation in rural areas by reshaping the traditional patterns of circulation mode,creating new business forms of circulation,and integrating elements to optimize the industrial chain.As to the problems,which rural circulation is facing at present,such as inadequate digital infrastructure,insufficient data integration and sharing,inadequate value mining and utilization of data elements,lacking digital application talents,and weak digital capacity of circulation subjects,this paper proposes some countermeasures to promote the digital transformation and development of rural circulation:strengthening the digital construction of rural circulation entities,rapidly improving rural digital circulation infrastructure,enhancing the mining and application of rural circulation data,and strengthening the construction of digital circulation environment and service system in rural areas.
作者
张晓林
Zhang Xiaolin(College of Economics and Management,Tianjin Agricultural University,Tianjin 300392,China)
出处
《当代经济管理》
北大核心
2024年第4期47-53,共7页
Contemporary Economic Management
基金
天津市教委社会科学重大课题“乡村振兴战略下涉农物流生态体系构建与创新路径研究”(2021JWZD34)。
关键词
乡村振兴
数字赋能
农村流通
流通创新
rural revitalization
digital empowerment
rural circulation
innovation in circulation
