摘要
新发展格局背景下,体育用品制造业参与全国统一大市场建设是推动其高质量发展的重要举措。该研究运用文献资料、逻辑分析等方法,阐释了体育用品制造业参与全国统一大市场的内涵,分析了体育用品制造业参与全国统一大市场建设的价值关联和驱动因素,并结合体育用品制造业参与全国统一大市场建设的现实困境提出了推进策略。研究认为,体育用品制造业参与全国统一大市场建设的驱动因素主要包括国家政策的驱动力、产业融合的延伸力、科技创新的支撑力和消费需求的拉动力。针对体育用品制造业参与全国统一大市场建设面临的地方保护主义致使市场分割亟须突破、企业品牌定位泛化制约品牌优势互补、产业标准体系不完善难以与国际接轨、体育制造产品附加值不高削弱国际竞争力等问题,提出了推动政府职能转型、强化企业品牌战略、健全产业标准体系和注重创新驱动发展等推进策略。
Under the background of the new development pattern,the participation of the sports goods manufacturing industry in the construction of the national unified market is an important measure to promote its high-quality development.Using literature review and logic analysis,the authors interpret the connotation of sports goods manufacturing industry to participate in the national unified market,analyze the association value and driving factors for the participation,and combined with the realistic dilemma put forward the propulsion strategy.According to the study,the driving factors for the participation mainly include the driving force of national policies,the extension force of industrial integration,the supporting force of scientific and technological innovation,and the driving force of consumer demand.In view of the problems such as the market segmentation caused by prominent local protectionism,the generalization of corporate brand positioning restricting the complementary advantages of brands,the imperfect industrial standard system leading to difficulties to integrate with international standards and the low added value ofsports manufacturing products weakening international competitiveness,the authors propose to promote the transformation of government functions,strengthen the enterprise brand strategy,perfect industry standard system and focus on innovation-driven development.
作者
王震
沈克印
WANG Zhen;SHEN Keyin(School of Economics and Management,Wuhan Sports University,Wuhan 430079,Hubei,China;Hubei Sports Industry Research Center,Wuhan Sports University,Wuhan 430079,Hubei,China)
出处
《山东体育学院学报》
北大核心
2024年第2期70-78,共9页
Journal of Shandong Sport University
基金
国家社会科学基金后期资助项目(编号:23FTYB002)。
关键词
体育用品制造业
统一大市场
产业价值链
驱动因素
sporting goods manufacturing industry
unified large market
industrial value chain
driving factors
