摘要
技术更迭催生非遗传播形态的变革,从口传心授到视听传播,以往曲高和寡的非遗借助数字影像与媒体平台摆脱时空掣肘,以主体共创的生产模式与多元化的内容样态,推动非遗影像的社会化传播。文章运用SMCR传播模式,以赣南客家非遗影像为研究对象,从信源、信息、信道、信宿四个层面探析赣南客家非遗影像的传播现状与传播问题,并以此提出以传承人为核心的团队建设、跨媒介叙事扩展“故事世界”、线上线下的传播渠道延展、优化用户体验与反馈机制等非遗影像传播策略,以期助推赣南客家非遗的活态传承与传播。
The alternation of technology has led to the transformation of the communication mode of intangible cultural heritage from oral transmission to audio-visual communication.With the help of digital images and media platforms,the intangible cultural heritage,which was once considered as difficult to understand and appreciate,has escaped the constraints of time and space.The production mode of subjective co-creation and diversified content formats have promoted the social communication of intangible cultural heritage images.This article applies the SMCR communication model,taking the image of Gannan Hakka intangible cultural heritage as the research object,and analyzes the current situation and problems of the communication of Gannan Hakka intangible cultural heritage images from the four levels of source,information,channel,and receiver.In this way,the article proposes a strategy for the communication of intangible cultural heritage images,focusing on the team building of inheritors,cross-media narrative expansion of"story world",online and offline communication channels extension,optimizing user experience and feedback mechanism,etc.,in order to promote the living inheritance and dissemination of Gannan Hakka intangible cultural heritage.
作者
刘星睿
唐群
LIU Xingrui;TANG Qun(School of Journalism and Communication,Gannan Normal University,Ganzhou 341000,China)
出处
《赣南师范大学学报》
2024年第2期43-48,共6页
Journal of Gannan Normal University
基金
江西省赣州市社会科学规划课题(2023-NDYS06-0338)。
关键词
非遗影像
赣南客家
SMCR传播模式
intangible cultural heritage images
Gannan Hakka
SMCR communication model
