摘要
本文探讨了交互式包装在乡村产业振兴中提升农产品附加值、产品销售、品牌推广、文化传承的作用及潜在影响,它以独特的互动性和数字化展示方式为乡村产业提供了全新的展示平台和市场营销机会。但交互式包装的娱乐性、游戏性、体验性等诸多优势也是需要反思的,设计不能只站在市场和商业营销的层面考虑,还肩负着价值引导、文化传承和审美取向的责任,故针对不同用户群特点,农产品交互包装也应该有所侧重地将中国传统农业文化、农耕文明、民俗风情等融入其中,以凸显民族和地域特征,提升交互体验的隐性价值,在助力乡村产业振兴的同时带动文化振兴,推动城乡一体化创新发展。
This paper discusses the role and potential impact of interactive packaging in promoting the added value of agricultural products,product sales,brand promotion and cultural inheritance in the revitalization of rural industry.It provides a new display platform and marketing opportunity for rural industry with a unique interactive and digital display method.But interactive packaging entertainment,games,experience and many other advantages also need to reflect,the design can not only stand in the market and commercial marketing level,but also shoulder the responsibility of value guidance,cultural inheritance and aesthetic orientation,so for the characteristics of different user groups,The interactive packaging of agricultural products should also focus on integrating Chinese traditional agricultural culture,farming civilization,and folk customs into it,so as to highlight national and regional characteristics,enhance the hidden value of interactive experience,promote cultural revitalization while promoting the revitalization of rural industry,and promote the innovative development of urban and rural integration.
作者
杨英
柯胜海
钱京京
张潇湘
YANG Ying;KE Sheng-hai;QIAN Jing-jing;ZHANG Xiao-xiang(Hunan University of Technology,Zhuzhou 412007,China;Taizhou University,Taizhou 318000,China)
出处
《绿色包装》
2024年第3期120-124,共5页
Green Packaging
基金
湖南省社会科学成果评审委员会项目(XSP20YBZ146)
湖南省教育厅优秀青年项目(20B177)
国家级大学生创新训练计划项目(202211535006)
国家社科基金艺术学一般项目(23BG123)。
关键词
交互式包装技术
产业振兴
农产品
用户群
interactive packaging technology
industrial revitalization
agricultural products
user group
